DMI PLANS TO REVIEW $40 MIL CHEESE ACC'T

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Dairy Management Inc. is in the initial stages of putting creative for its cheese account, now at Leo Burnett USA, Chicago, into review, said executives with knowledge of the situation. DMI last July moved media buying for cheese from Burnett to TN Media, New York. Burnett initially won the entire $40 million account from Grey Advertising on the strength of a segmentation study that resulted in the campaign's current tag, "Behold the power of cheese." Neither Burnett nor DMI executives could be reached for comment at deadline. Possible contenders for the business could be Grey and TN sister agency Bozell Worldwide, which handles the National Fluid Milk Processors Education Program that works closely with DMI. Also cited are Ammirati Puris Lintas, Chicago, whose President-CEO Brad Brinegar headed up the DMI cheese account at Burnett before he left for Ammirati; and Foote, Cone & Belding because of connections with FCB President Brian Williams, who succeeded Mr. Brinegar on the DMI business at Burnett.

Barilla invites Y&R, Saatchi to pitch

Italy's Barilla invited Young & Rubicam and Saatchi & Saatchi to pitch for the $90 million international account that the pasta marketer pulled from Grey Advertising over the placing of a political ad (AA, Dec. 14). Industry observers believe the secretive company also may include a third network on its pitch list. Y&R, Milan, handles Barilla in Italy, the company's largest market.

Glaxo taps McCann for $68 mil in OTC work

Glaxo Wellcome awarded $68 million in new business to McCann-Erickson Worldwide. McCann's London office will lead the assignment, which includes marketing for the over-the-counter versions of Beconase, Zantac and Zovirax in Western Europe and Australasia. The three brands recently went OTC.

Schlotzky's names McGarrah/Jesse

Schlotzky's selected McGarrah/Jesse, Austin, Texas, to handle its $14 million creative account. The agency becomes the first outside shop for the 736-unit Schlotzky's Deli chain and will handle its first network advertising. Regional commercials spotlighting food products also will be produced to run in conjunction with national brand-building efforts. Western International Media, Chicago, handles network buying.

DreamWorks gives GSD&M more ad work

DreamWorks Pictures awarded GSD&M, Austin, Texas, advertising for its upcoming "Force of Nature." GSD&M currently is vying with incumbent Focus Media, Santa Monica, Calif., for DreamWorks' estimated $85 million account. As part of the review, each agency was given a fall movie to promote; GSD&M handled "Prince of Egypt" and Focus handled "Antz." A decision is expected this month.

J. Brown promo unit to serve Campbell

Co-marketing agency J. Brown/LMC, Stamford, Conn., is starting up a promotion division called J. Brown/Promotion with charter client Campbell Soup Co. Campbell Director of Consumer Promotions Kevin Tripp said the assignment is for mega-events, defined as promotions spanning all the marketer's U.S. grocery brands. J. Brown becomes Campbell's first agency of record for promotion, he said.

Hearst Magazines splits titles into 2 groups

Cathleen P. Black, president of Hearst Magazines, divided the majority of Hearst titles into two management groups -- the Home/Lifestyle Group and the Women's Group. Michael Clinton, senior VP-chief marketing officer, assumes responsibility for the Home/Lifestyle Group, including Colonial Homes, Country Living, Country Living Gardener, House Beautiful and Rebecca's Garden. Mr. Clinton also will oversee publishing for Esquire and corporate marketing for SmartMoney, in addition to retaining control over corporate marketing and sales, brand development, custom publishing and research. Ann Fuchs, senior VP-group publisher of Harper's Bazaar, Marie Claire and Town & Country, takes on additional duties overseeing Healthy Living, Redbook and Victoria. Pat Haegele, senior VP-publisher of Good Housekeeping, and Donna Kalajian, senior VP-publisher of Cosmopolitan, will continue to report directly to Ms. Black. Jay McGill, VP-group publisher, will continue overseeing the Men's Active Group, including Motor Boating & Sailing, Popular Mechanics and Sports Afield, and continue to report directly to Ms. Black.

Internet's Mining Co. selects Margeotes

Internet guide site Mining Co. named Margeotes/Fertitta & Partners, New York, to handle its estimated $20 million account. Frierson Mee & Kraft previously handled. Mining Co. filed for an initial public offering last week to raise $50 million.

Primedia buys minority stake in Intellipost

Primedia Ventures took a minority stake in Intellipost Corp., an Internet company specializing in loyalty rewards programs and online direct marketing. So far, Intellipost has raised more than $25 million from a variety of investors. Experian is still the biggest single investor in Intellipost, owning a 19.9% stake in the start-up.

Iron Eyes Cody dies; was PSA's crying Indian

Iron Eyes Cody, who gained ad fame in a PSA for the "Keep America Beautiful" campaign, died Jan. 4 of natural causes at his Los Angeles home. In the Advertising Council's famed "Indian in a canoe" spot that first ran in 1971, Mr. Cody shed a single tear for the desecration he saw against nature. Marsteller Inc. (later merged into Young & Rubicam) created the public service

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