Discovery Channel inked first-time official supplier sponsorship deals with Aerolineas Argentinas, Sony Electronics and inflatable kayak marketer Sotar for its fourth annual Discovery Channel Eco-Challenge event. The Eco-Challenge is set for Dec. 1-12 in the Patagonia region of Argentina, where competitors will climb, hike, kayak and ride horseback through the Andes Mountains. Columbia Sportswear returns as the event's official apparel sponsor. Telecast sponsors of the event, set to air in April, include American Isuzu Motors and Yahoo!
Val-Pak Direct Marketing Systems, Largo, Fla., is offering its first-ever holiday instant-win promotion, giving $100 checks to 1,200 recipients of its coupon mailings this fall. One in 50,000 coupon envelopes mailed will have a check inside, payable to the bearer. Those who don't win a check are invited to enter an online sweepstakes to win cash and prizes at valpak.com.
Petty Enterprises, General Mills and Clorox Co.'s STP unveiled the No. 43 Cheerios/Betty Crocker Pontiac and the No. 43 STP Pontiac race cars that will compete in the Nascar Winston Cup circuit next year. General Mills' motorsports division developed a car for Pop Secret popcorn last year, accompanied by a