DoubleClick buys e-mail publisher

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DoubleClick, an Internet advertising network, is acquiring Opt-In, an Internet e-mail marketing, publishing and list management company, for an undisclosed amount. The all-stock transaction augments DoubleClick's previously announced DARTmail, which lets marketers using DART technology integrate e-mail marketing campaigns.

Monster enters $100 mil AOL marketing deal

Job site agreed to pay $100 million to America Online as part of an exclusive four-year marketing deal. Monster will be the exclusive job-search service across all AOL brands.

Chat. . .

Excite@Home today announces it has surpassed 1 million subscribers for its broadband cable service. . . . True North Communications' announcement last week that it had acquired Stein Rogan & Partners spun the acquisition as a move to beef up the holding company's interactive arsenal, akin to previous acquisitions of R/GA Interactive and a 50% stake in Modem Media-Poppe Tyson. But a ledger of dot-com clients does not an interactive agency make. Stein said 15 of its 20 clients are dot-coms. "We build the brand from the ground up, using integration of online and offline" advertising, said Tom Stein, president of the New York-based agency. But what agency these days doesn't play in dot-coms? For example, TBWA/Chiat/Day has 13 dot-com clients, and New York agencies Deutsch, Gotham and Grey Advertising have been stacking up dot-com business. . . . Industry insiders say the bidding war for online ad network 24/7 Media, New York, continues. The likely suitor at this point: CMGI. Bill White, CMGI's president-marketing and strategic operations, Internet group, declined comment. A spokeswoman from 24/7 also declined comment. . . . Online jobs site, owned by Romac International, named Beyond Interactive, Ann Arbor, Mich., its first online ad agency. Kforce plans a multimillion-dollar online direct marketing and branding campaign in the next few months.

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