Slate unveils new site packed with ad space
On the heels of its recent switch to a free-content model, Microsoft Corp.'s Slate (www.slate.com) today launches a redesign that offers easier navigation and more ad opportunities. Large vertical banners on all pages and full-page advertorials add to the political magazine's inventory. New advertisers include Brooks Bros., credit-card issuer First USA and Starwood Hotels.
Acura taps @Home for rich media site
Acura today begins using @Home's broadband service to allow consumers to connect to an interactive microsite. Created by Acura's interactive AOR, Genex Interactive, the site offers some 200 screens and 30 videos to help consumers learn more about specific features of models from American Honda Motor Co.'s Acura Division, request a brochure or locate a dealer. The Acura microsite is slated to run for three months across the @Home Network.
Alexa to offer co-branded HotBot search service
Alexa Internet, which was recently purchased by Amazon.com, is about to release a co-branded navigational tool bar with HotBot, a search service owned by Lycos. Alexa (www.alexa.com) is a browser plug-in that helps users navigate the Web, offering objective content about sites and related links. Users who download Alexa from HotBot, where it will be promoted, will receive a version of the free product with HotBot as the exclusive search service.
NetGravity partners with NetRatings
Ad-serving company NetGravity today announces a partnership with Web audience measurement firm NetRatings. Under the deal, NetGravity will integrate site reach and demographic data from Nielsen/NetRatings into its AdCenter for