EURO RSCG FORMS GLOBAL SALES MACHINE

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[new york] Euro RSCG Worldwide is rolling out worldwide the Sales Machine, a branded marketing services network. The Sales Machine consists of 76 agencies in 40 countries, and becomes the world's fifth-largest marketing services operation, based on its agencies' 1998 gross income of $242 million, according to Advertising Age figures. The network's services will include consulting, direct marketing, sales promotion, event marketing, sales force motivation and database marketing.

EU sets deadline on data protection

[brussels] The U.S. has until the end of 1999 to come to an agreement with the European Union on data protection, a top European Commission official said. "The next meeting between the EU and the U.S. is scheduled for the second half of September," the official said. "The whole issue should be settled by December. If it is not, we will operate within the terms of the EU's Data Protection Direction, and the U.S. will have to accept the situation." The EU's threat of a time limit on negotiations follows months of talks over how companies in the ad and marketing industry transfer data on consumers from Europe to the U.S. While the EU is seeking to impose a legal framework on what represents an adequate level of safety when information is transferred, the U.S. would prefer to stick to a self-regulatory framework. But the official believes both sides are showing signs of shifting to a middle ground accepting the use of both legislation and self-regulation.

Dow Jones raises profile in Europe

[london] Dow Jones & Co. is launching its first pan-European corporate campaign to raise its profile there. The $500,000 print effort from Ogilvy & Mather Worldwide is running in France, Germany and the U.K. Text will list the U.S. media company's activities in Europe, including recently formed strategic alliances with European partners. These include The Wall Street Journal's partnership with German business daily Handelsblatt, the joint venture between Dow Jones Interactive and Reuters Business Briefing and the partnership with the Financial Times and independent media to launch a new Russian business daily.

Hachette teams with Aussie publisher

[sydney] French magazine giant Hachette Filipacchi Medias is forming a joint venture with Australia's Pacific Publications just two years after Hachette's marriage to Australian Consolidated Press ended in divorce. The new venture initially will publish Elle and Elle Cuisine in Australia. Other titles from Hachette's international stable, such as Car & Driver, Elle Decor and Premiere,

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