FAST AUCTION RAISES MORE THAN $45,000

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Internet businesses are money-losing ventures, so the news that the Future of Advertising Stakeholders organization is short of cash comes as no surprise. The @d:tech conference last week raised more than $45,000 for FAST at a celebrity and silent auction. All funds will go to pay for FAST's administrative, public relations and other costs. It charges no membership dues and has an operating budget of $350,000.

So which Internet celebrities were hot? A lunch with IBM Corp.'s Marianne Caponnetto went for $4,250. A day of race car driving with ZDNet's Dan Rosensweig went for $2,200. On the not-so-hot end of the spectrum were lunch with AOL's Myer Berlow, worth only $600, and golf with USWeb/CKS' Mark Kvamme, which could be had for a paltry $250 a person.

Web IPOs continue to stack up

Trying to capture some of investors' excitement for dotcom stocks, several companies last week went public, including ad network Flycast Communications Corp. and online mapping service MapQuest. The initial public offerings are beginning to cool off slightly though. Flycast went public at $25 a share, and the stock closed at $29.75 on its first day of trading. MapQuest.com, an online mapping and destination resource, hit a high of $28 its first day, closing at $22-3/8.

SkyMall to open portal for business travelers

SkyMall this week unveils a travel portal for business travelers during Jupiter Communications @Travel conference. The site will include the skymall.com shopping site as well as information and entertainment services. SkyMall, which publishes an airline catalog reaching 500 million people every year, has invested $20 million in its e-commerce efforts.

The World Trade Center will also announce its new site TourismNow, which is set to launch July 1. The site (www.tourismnow.com) will offer air fares, hotel bookings and car rental reservations.

DEN launches in beta with six shows

Internet TV network Digital Entertainment Network (www.den.net) today launches in beta form with six online shows targeted to 14-to-25-year-olds. Ford Motor Co. signed a three-year deal as the network's first charter sponsor. DEN hopes this September to formally launch its site with more than 20 shows, which will be updated about twice a week. The company has earmarked $6 million to $10 million to market its online shows through "non-traditional, grassroots" marketing channels during its first year, CEO Jim Ritts said.

In other news

Women.com Networks is expected today to launch an e-commerce business tied to a Hearst Publication. In January Hearst HomeArts and Women.com merged to form Women.com Networks. . . . The Association of National Advertisers last week released its third annual survey on Website Management and Internet Advertising Trends. In a survey of 121 ANA companies, it found 44% are selling online with 92% using e-commerce, rather than fax or toll free numbers, compared to 55% in

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