GoTo.com releases enhanced ad services
GoTo.com, which sells its search results to the highest bidder, tomorrow releases new ad tools. They speed the sign-up process; let advertisers add, modify and delete search terms; suggest search terms; and offer daily activity reports.
Women.com breaks ads from Citron Haligman
Sayings linked with women are updated in Women.com Networks' first branding campaign breaking tomorrow. In six 15-second spots, cliches such as "Diamonds are a girl's best friend" are altered to read "401 (k)s are a girl's best friend." All the spots close with tagline "It's all on Women.com." Citron Haligman Bedecarre Euro RSCG, San Francisco, handled the effort running in markets including Austin, Texas, New York and San Francisco. Modem Media-Poppe Tyson, San Francisco, is handling online ads.
DVD Express unveils redesign, new tagline
Online video retailer DVD Express (www.dvdexpress.com) this week unwraps a redesign, a new corporate logo and a new tagline. Simon Marketing, Los Angeles, worked on the logo and created the tagline, "High speed entertainment." The site offers shopping areas for movies, DVD games and music. Shoppers can personalize music selections, look for recommendations and browse news stories and celebrity interviews from editorial site DVD.com.
Digital Impact names Flohr 1st VP-sales
E-mail marketing company Digital Impact, San Mateo, Calif., tomorrow names Alan Flohr its first VP-sales. Mr. Flohr formerly was VP-strategic account