FRCH DESIGN, LYONS JOIN UNDER WAYPOINT GROUP

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FRCH Design Worldwide, a New York-based architecture and design company, and Lyons Marketing Communications, a Wilmington, Del., online and offline marketing communications shop, are joining forces. While the two companies will operate as separate entities, they will now fall under new parent Waypoint Group, based in New York. The combined operations will have annual billings topping $25 million and more than 230 employees in New York, Cincinnati and Wilmington. They will provide marketing, branding and design services, including Web site development. Lyons will also create a separate interactive services group, Waypoint Interactive.

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