Egghead.com spots feature live auction
Egghead.com TV spots, designed by interactive agency Digital Pulp, New York, will air during Ziff-Davis' ZDTV shows beginning today.
During the spots, the auction site of Egghead.com, Surplus-auction.com, will air live on ZDTV, featuring discounted software and hardware products. The ads will reach ZDTV's audience of 10 million households nationwide.
In other news
Content distributor Sandpiper Networks, Los Angeles, today announces its Footprint network will be a distribution network for WebRadio.com, a broadcast site that doesn't require a plug-in. Sandpiper (www.sandpiper.net), will offer WebRadio.com's audio and video content. WebRadio is a unit of Geo Interactive. . . .Jay Thomas, director of digital media, Levi Strauss & Co., San Francisco, is leaving to become VP of e-commerce at digital sports entertainment company