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HARTE-HANKS ENTERS ALLIANCE FOR E-MAIL SERVICES

Published on .

Harte-Hanks, a San Antonio-based direct marketing services company, will offer its clients privately labeled e-mail marketing services from Digital Impact, San Mateo, Calif., under an alliance announced this month. Harte-Hanks said its clients will be able to provide individualized offers in high-volume e-mail communications to their customers and prospects. Harte-Hanks earlier announced an equity investment in Digital Impact.

The Chicago Tribune has named TargetCom, Chicago, as its direct marketing agency of record to assist with targeted subscription sales and consumer retention.

DirectAg.com, an electronic commerce Web site targeted at farmers, debuted earlier this month. The site allows farmers to shop for name-brand crop products, financing and machinery parts and to access weather reports and commodity information. It also serves as a venue for agriculture suppliers to

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