Valassis Communications, Livonia, Mich., reported a 30.4% increase in net earnings for the first quarter vs. a year ago. Net earnings hit $33.9 million, on 8% higher revenue of $222.2 million. The marketing services company attributed the results primarily to the continued strength of its free-standing insert (sales up 7% to $167.7 million) and Valassis Impact Promotions (up 16% to $34.8 million) businesses. The company also recently reorganized its product lines for manufacturers, retailers and consumers to focus on customer-driven marketing rather than product-driven marketing.
Advo, the direct shared-mail company based in Windsor, Conn., said it had net income of $6.1 million for the second quarter, ended March 27, up 13% from the previous year. Revenue was flat at $253.5 million. The quarter's results were affected by a one-time severance charge of $1.8 million.
Circa NYC Direct, New York, a direct-response mailer sent to 100,000 targeted affluent households in New York, launched its premiere issue this month. Advertisers included the Guggenheim Museum, Janovic Plaza and Ticketmaster.com. Ads are bound booklet-style in the quarterly mailer; advertisers have category