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HealthQuick (, an online retailer of nutritional, skincare and other over-the-counter healthcare products, is launching a $12 million to $15 million online advertising campaign this week. The campaign, developed by HyperConnect Interactive, Easton, Conn., will compare prices of online and offline pharmacy and vitamin providers.

The banners, running on Excite, MSN, Lycos, Yahoo! and selected sites in the DoubleClick and Phase II Media ad networks, will stress HealthQuick's policy of never being undersold.

EDS shopping for interactive agency

Electronic Data Systems Corp. recently approached interactive agency Knowledge Strategies, New York, with a buyout offer, but was turned down, said an executive close to Knowledge Strategies. An EDS spokesman declined comment.

Dallas-based systems integrator EDS opened interactive division c2o Interactive Architects in 1997, and has amassed many business-to-business accounts. Knowledge Strategies has done work for Bloomingdale's, Horny Toad Activewear, Jacques Moret and

ISP signs $35 million deal with Ericsson

Y-Pay, a new free Internet service provider based in Atlanta, signed an agreement to use Ericsson's Internet Advertiser service. The deal is worth up to $35 million over five years. In August, Y-Pay plans to launch its free Internet access and e-mail service, which users will receive in exchange for ads delivered to their desktops. Internet Advertiser uses BackWeb push technology to send users targeted multimedia ads.

1-800-Flowers expands non-floral offerings

Online site 1-800-Flowers this week announces its formal expansion into non-floral gift offerings with a redesigned site (

Lycos launches personalized auctions

Web portal Lycos today launches enhancements to its auction service. Lycos will promote its person-to-person and business-to-consumer auctions through the Lycos Network, which includes online community Tripod, Wired Digital's HotBot and WhoWhere. Lycos is also building auction functions into its personalized Lycos

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