Go officially launches
Go Network, the portal from Infoseek Corp. and Walt Disney Co., officially launches Jan. 12 with a national marketing campaign tagged "Are you ready to Go?" Go Network declined to disclose spending.
The campaign includes national TV, outdoor boards, radio and banners on nearly 100,000 sites. CKS Silicon Valley, Cupertino, Calif., created the campaign.
In other news
ValueClick, a cost-per-click ad network, signed eight new advertisers: Ask Jeeves, CNET, Consumer Reports, Intel Corp., Macy's, ParentTime, Salon Magazine and Sony Corp. of America. . . . Ericsson Cellular Phones today launches ERICA, Ericsson Internet Community Award (www.ericsson.com/erica). Non-profit organizations are invited to submit ideas about using the Internet to serve their constituencies. The winners, to be named June 3 in New York, will share a