Serfs go a surfing while at work
Microsoft defines "mainstream" Web users as a group of 14 million consumers who average 13 hours a week on the Internet. Two-thirds of them do the majority of their personal Webbing on the office PC, largely because network access is typically faster in the office than over the home PC modem, says Marty Taucher, an exec with Microsoft's MSN. So let's do the math: Two-thirds of these mainstream users spend more than 6.5 hours a week, or nearly a full standard work day, doing personal stuff on the office computer. Taucher says consumers are doing this private surfing during lunch breaks or slow times, not when they're supposed to be working. "Access to the Web is almost becoming a [fringe] benefit," and "enlightened employers" do allow worker bees to surf, says Taucher. "I don't think you're going to see a backlash against it" anymore than employers have put the kibosh on reading the paper or making personal phone calls at the office, he says. Maybe "enlightened" employers know that all work and no play makes Jack go postal.
Gyro scopes out the gay market
Gyro, the Philadelphia and L.A. Gen X agency, is opening a gay/lesbian specialty shop in L.A. with such a subtle name: Gyrohomo ADV. The shop will create ads "to the culture, from the culture," says Gyro's Charley McBreaty, who is gay. "I will talk to gays as gays talk to themselves," he says. Gays, of course, often talk to themselves, usually about how fabulous they look.
Wedding story . . .`Monica's Story'
N.W. Ayer/Detroit account dir. Art Kesteloot went all out to pop the question to his girlfriend, a teacher. He arranged for the high school marching band to play a romantic number in uniform, then flash placards of the proposal at his target. Client said yes. Wedding is in September. . . . So Andrew Morton called his new bio, "Monica's Story." Not as sexy as our alternative title: "Me & My Big Mouth."
Compiled by Bradley Johnson with news from Alice Z. Cuneo and Jean Halliday.
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