London Fog puts
acc't review on hold
London Fog Industries put on hold a review of its $2 million account after the company named a new head of marketing. Susan Malinowski, VP-marketing, merchandising and design, said she's assessing where the review stands. She joined the outerwear company this month from Perry Ellis Co., where she was VP-marketing. Toth Design & Advertising, Concord, Mass., resigned the London Fog account due to a client conflict. The only agency that hasn't withdrawn from the review is Sasquatch, Portland, Ore.
Grey posts losses for
2nd quarter, 1st half
Grey Advertising, New York, reported net losses for the second quarter and first half. The company had a $6.6 million loss for the quarter, vs. $8.3 million in net income a year ago. Income from commissions and fees climbed 11.9% to $261 million. Gross billings for the quarter rose 11.9% to $1.7 billion, and for the first half were up 8.9% to $3.3 billion. Grey said it expects recent new-business activity "will contribute to top-line growth in the future." For the first half, Grey had a net loss of $6.5 million, vs. net income of $13.4 million a year ago, as income rose 8.9% to $488.9 million.
Comdex trade show gets
$5 mil branding campaign
Ziff-Davis' ZD Events on Aug. 12 launched a $5 million branding campaign for its mammoth Comdex computer trade show. The print and TV campaign emphasizes Comdex's relevance to the Internet and features the tagline "Technology for the new e-conomy." The advertising was created in-house. Comdex attendance has lagged in recent years as a host of smaller, more focused information technology trade shows has appeared.
Advertisers to pay $1 mil
for family-friendly scripts
Eleven of network TV's biggest advertisers have come up with a million-dollar strategy to get more family-friendly shows on the air, Electronic Media reports. Advertisers including AT&T Corp., General Motors Corp. and Procter & Gamble Co. said they will throw about $1 million at the WB network to buy scripts with a family-friendly bent. The pilot script fund is part of an effort by the nearly year-old Family Friendly Programming Forum to encourage the development of TV fare that advertisers would feel more comfortable sponsoring.
New soccer battle to be
staged on cereal boxes
Dueling cereal packages will carry pictures of the U.S. women's soccer team this fall, as Quaker Oats Co. rolls out U.S. Soccer Golden Goals brand at the same time that General Mills features individual members of the team on Wheaties boxes. Quaker's deal is with the U.S. Soccer Federation to market an oat and corn combination, and as a consequence it got to feature the women's team. Big G signed with individual team members rather than the umbrella organization. U.S. Soccer Golden Goals will be supported by a TV campaign from Foote, Cone & Belding, Chicago. The cereal will be a permanent, rather than a limited-time, addition to the lineup, which appears to have cinched the soccer federation deal for Quaker. The team members will be on Wheaties boxes for a more limited time, with no ad support.
Big G, Microsoft link for
'Cyber Savings' promo
General Mills is linking with Microsoft Corp. for "Cyber Savings," a multiple-brand promotion starting Sept. 1. The promotion will offer free Internet access and software with the purchase of Big G products. It will be supported with free-standing inserts, TV advertising, in-store advertising and an online sweepstakes. The offer will differ by brand, but consumers can call a toll-free number to get money off on products including Home Publishing 2000 and Encarta Interactive Atlas 2000. The agency couldn't be determined at press time, but Big G's major shops are Campbell Mithun Esty, Minneapolis; DDB Worldwide, Chicago; and Saatchi & Saatchi, New York.
Dell, former agency JWT
end their court feuds
Dell Computer Corp. and New York-based J. Walter Thompson USA settled the respective lawsuits pending against each other. JWT, which was dropped by Dell in September, sued first, seeking $6.4 million (AA,, Dec. 14). Dell then countersued for an unspecified amount in damages. The details of the settlement weren't disclosed, but the two companies released a statement saying JWT will be paid "an agreed upon amount for the work it performed on the campaign." All