CondeNet and Procter & Gamble launched a Web site focusing on women's health and fitness last week called PHYS (www.phys.com).
The site, the fourth for CondeNet and first one launched with an advertiser partner, will draw on health-related content from Self, Glamour, Allure, Mademoiselle and Vogue, as well as research from organizations like the National Institutes of Health and the U.S. Dept. of Agriculture. P&G consumer products will be advertised within PHYS on a paid and non-exclusive basis, allowing CondeNet sales staff to sell ads to consumer marketers other than P&G.
CNET unveils Computers.Com
CNET: The Computer Network announces today the newest addition to its family of 10 Web sites: Computers.Com. The site will be dedicated to computer hardware, with reviews, manufacturer specifications, advertising and links to leading retailers.
The site is set to launch as early as October. Advertising opportunities include sponsorships, targeted banners and enhanced listings.
Netscape releases push service
Netscape Communications Corp. last week released its Netcaster service, giving users of its new Communicator browser suite the ability to have Internet content "pushed" automatically from 700 "channels." Netscape disclosed key new players-including Walt Disney Co., News Corp. (TVGEN, Fox News, Fox Sports) and USA Today.
Many players-including Disney, News Corp., USA Today, CNN, Hearst Home Arts, CBS SportsLine and search engine Excite-struck "push" deals both with Netscape and Microsoft's upcoming Internet Explorer 4.0.
In other news
The Wall Street Journal Interactive Edition (http://wsj.com) today begins publishing a significantly expanded sports section with continuously updated coverage, in conjunction with sports publisher Total Sports . . . Narrative Communications Corp. released its Enliven 2.0 Webcasting software last week capable of streaming audio, animation and Java. Some 20 partners are testing Enliven in ads including CBS SportsLine, DoubleClick, Wired Digital and Anderson & Lembke. . . . Infoseek Corp. named Ingalls Moranville, San Francisco, its traditional agency of record. Last month, Infoseek dismissed Goldberg Moser O'Neill, which had held the $2.5 million account for a year. Left Field, San