Yahoo! today launches Yahoo! Finance (http://quote.yahoo.com), which combines areas including Yahoo! On the Money and Yahoo! Quotes as well as content from the Motley Fool and Morningstar mutual fund profiles and a chat area for investments.
PC Meter taps McFarland for media job
PC Meter named Doug McFarland to the new post of senior VP-general manager, advertising and media services, from exec VP-general manager of Freemark Communications. PC Meter, which provides research on Web site traffic, is also expanding into technology research (AA, Feb. 24).
Net ad spend: $267 mil, with 3% in barter
Advertisers spent $267 million on the Internet and online services last year, the Internet Advertising Bureau said last week. Only 3% of the dollar value was in barter. But the figure may be artificially low because many publishers assign a lower value to barter ads than ads sold for cash, the IAB said. Netscape Communications Corp. and search services actively use barter (AA, March 24). Ad spending in the fourth quarter was $109.5 million, up 45% over the third quarter's $75.6 million, the IAB said.
Herring sets aggressive Net content plans
Herring Communications, publisher of The Red Herring, plans to launch a new magazine, a news service to compete with CNET and a high-end research service for Internet companies. The new magazine, with the working title Digital Money, will launch later this year. Herring will double its staff to about 120 this year to support the ventures, CEO Anthony Perkins said.
Poppe Tyson Interactive opens Malaysia office
Poppe Tyson Interactive has opened an office in Kuala Lumpur, Malaysia, and named Leo Ariyanayakam managing director of its 15-person staff. The office's first client is Astro, a satellite broadcasting company. Separately, Greg Johnson was named director of technical and creative services, Poppe Tyson Interactive Hong Kong, from chief technical officer-senior creative director, Magnet Interactive Group.
BellSouth Intelliventures named i-traffic, New York, its Internet media agency of record. i-traffic had handled online planning for BigBook, but that relationship is "temporarily on hold," an i-traffic spokesman said. . . . America Online will open a Japanese service April 15 in conjunction with Mitsui & Co. and Nihon Keizai Shimbun. . . . Online book retailer Amazon.com filed for an initial public offering of 2.5 million shares of common stock. . . . CitySearch, a regional online service, named David Zweig to VP-content, from co-founder, publisher and president of Salon. Deanna Vincent was named City