PlanetRx consolidates $50 million at Gotham
PlanetRx last week consolidated its estimated $50 million account at Gotham, New York, without a review after parting with Goodby, Silverstein & Partners, San Francisco (AA, Dec. 6), which the e-tailer hired in September. Exec VP-Chief Operating Officer Michael Beindorff, who joined PlanetRx in October, said he "decided to go a different direction." He said he liked strategy and creative Gotham helped develop for Internet services of America Online, Fidelity Investments and E*Trade Group. Ironically, Gotham picked up PlanetRx from Goodby after Goodby snared Gotham client E*Trade.
News Corp., Healtheon reach $1 billion deal
News Corp. and Healtheon/WebMD inked a deal that will make the Healtheon/WebMD brand visible on outlets ranging from the New York Post to Fox Broadcasting to HarperCollins books. As part of a $1 billion deal, News Corp. gets a 10.8% equity stake and will give the health site $700 million in global ads and promotion during the next 10 years.
Chat. . .
Agency.com, the No. 3 interactive shop on Ad Age's Interactive 100, made its initial public stock offering at $26 a share. The stock closed at $76 its first day, for a market capitalization of $2.56 billion. Omnicom Group owns 46.6%; Chairman-CEO Chan Suh owns 14.1%.