LIDS' CAMPAIGN PUSHES HAT SALES ONLINE, OFFLINE

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Lids Corp., a 368-store hat retailer based in Westwood, Mass., officially relaunches its site today at www.lids.com. Executives said inventory has been increased and a new interface added to the site, which has more than 10,000 items that include professional sports hats. Lids' promotion includes gift certificates and a branded debit card. The intent is to drive retail customers to its site and drive site visitors to its stores. In mid-November, Lids will launch "WinterNet," a holiday promotion, created in-house with help from Concrete Media and Fort Point Partners, New York, which includes game pieces available at stores that can be deciphered only by holding them up to Lids' site created by Concrete Media. "We've launched a site that works synergistically with our bricks-and-mortar stores," said Ben Fischman, VP-marketing and product development.

Car-buying sites expand with OpenAuto.com debut

Another car-buying site, OpenAuto.-com, opens for business today. Sellers compete based on the buyer's price and preferences listed with the online marketplace. Developed by two former Autoweb.com executives, OpenAuto's model lets customers anonymously research and price cars online; it's available to all dealers. The site sends offers to registered sellers and posts sellers' responses at the buyer's confidential account. OpenAuto partners include LendingTree and Intuit Insurance Service's QuickenInsurance for insurance and loans, Kelley Blue Book for used cars, and MapQuest.com for maps and directions to car dealers to pick up the vehicles.

DealTime.com service connects sellers, buyers

DealTime.com, an online comparison-shopping service, today launches DealAgent, which lets merchants respond in real time to consumers' shopping requests. DealAgent tracks click-throughs on specific products and categories. A merchant with paid access to DealAgent's database can respond immediately by submitting a price for the product, which will be available for 48 hours on the site, and sending e-mails to potential customers.

Online researcher InterSurvey embarks

InterSurvey, Palo Alto, Calif., launches today to conduct online surveys using probability sampling. The service founded by two Stanford University professors is aimed at categories including ad agencies, manufacturers, news and

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