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Looksmart this weeks launches a free 1-to-1 banner exchange program called Looksmart Clicks. The Web directory is touting this as the first 1-to-1 program, noting most banner exchanges require a Web site to show two ads before earning a free one. SmartAge, a provider of services for small and midsize online businesses, is supplying the technology for Clicks, which aims to drive traffic to Looksmart. San Francisco interactive agency Lot21 is launching an online campaign to promote the program.

Avenue A secures $19 mil in funding

Internet media company Avenue A has received $19 million in its first round of venture capital financing from investors Oak Investment Partners, U.S. Venture Partners and Voyager Capital. Avenue A will use the money to move into larger headquarters in Seattle, hire additional staff and invest in its technology.

LinkExchange's ListBot hits 10 mil users

MSN LinkExchange announces today that its ListBot e-mail management service has reached 10 million subscribers, up from only 2 million nine months ago.

The Station opens classic games area

Sony Online Entertainment today unveils a Classic Games area on The Station@sony.com. The Station (www.station.sony.com) will feature games ranging from Chess and Checkers to card, word and arcade games. Total Entertainment Network is supplying the technology.

Excite expands directory services

Excite today unveils an enhanced directory service that will combine Web results with other relevant sources, including Excite communities, message boards, news stories and multimedia files. The new service is based on Excite's "answers and options" programming.

Start-up names marketing chief

IQ, a San Francisco company that creates and manages online promotions and loyalty programs, today names Marcia Kadanoff, formerly chief strategy officer

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