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Luminant Worldwide Corp. did its IPO, going public Sept. 16 to get cash and stock to immediately buy and roll up eight Web shops. Luminant went out at $18 a share and closed its first day at $26.38, giving it a market capitalization of more than $600 million. Young & Rubicam sold Brand Dialogue, New York, for $67 million in stock and paid $15 million for more stock, giving it about a 20% stake. Luminant gave client United Airlines warrants to buy 300,000 shares at the IPO price in coming years.

Drugstore.com, NBC, MSNBC.com join efforts

MSNBC.com, drugstore.com and NBC have created a year-long marketing agreement under which drugstore.com advertising will appear on MSNBC.com, MSNBC cable programs and NBC's "Later Today."

Chat. . .

If you can't find what you want at Luminant, try luminanti.com, owned by one Anne Christine Tooley. Ms. Tooley, whose site is under construction, specializes in color therapy, vibrational aromatherapy and harmonic repatterning with tuning forks and crystal bowls. How about a Luminant/luminanti merger: New age media?. . . Can't wait for the IPO: Give DollarDiscounter.com 95 cents, and it claims it will offer a buck of purchasing power at sites such as Amazon.com. The site proposes to make money selling ads and collecting commissions for steering

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