Search engine Lycos will be the official sponsor of the National Football League's Superbowl.com Web site, in a deal said to be worth more than $1 million. Under the terms of the deal, Lycos will design, build, host and maintain the site (www.superbowl.lycos.com), as well as promote it across the Lycos network. While neither the NFL nor Lycos would confirm the value, one executive with knowledge of the deal said it exceeded the $1 million that IBM reportedly paid to be the site's sponsor last year. The Lycos sponsorship "is more of a portal play than an e-business perspective that IBM wanted," said Evan Kamer, director of business development at the NFL.
ABC Sports launches enhanced TV programming
ABC Sports today debuts Enhanced TV PrimeTime Football, a new interactive application on ESPN.com to accompany the live ABC Sports telecast of the Tostitos Fiesta Bowl.
Enhanced TV PrimeTime Football lets fans access specially created content such as team statistics and trivia over the Internet that's synchronized with the ABC Sports telecast. Enhanced TV will be developed for future ABC Sports and ESPN programming.
In other news
Online investing site E-Trade last week broke new TV, radio, print and online ads as the second phase of its national marketing campaign tagged "The No. 1