Jim Beam moves more ad work to Y&R
Jim Beam Brands Worldwide awarded more work to Y&R Advertising, only two months after the Chicago office won the global account for Jim Beam bourbon. The additional $5 million to $10 million in spending comes from the Small Batch Bourbons ultrapremium line, DeKuyper cordials, and Geyser Peak and Canyon Road wines in the U.S. Fallon McElligott, Minneapolis, previously handled the bourbons and cordials; Y&R is first agency of record for the wines.
Starwood names new marketing chief
Starwood Hotels & Resorts Worldwide named a new marketing chief in the midst of a $65 million review for Sheraton Hotels & Resorts and the Starwood Preferred Guest program. Keith Ferrazzi becomes chief marketing officer; he previously was at Deloitte Consulting. Mr. Ferrazzi succeeds David Van Kalsbeek, who resigned to pursue other interests, Starwood said. Mr. Van Kalsbeek had been leading the review, begun last month. Ogilvy & Mather, New York, is the incumbent.
Longtime MPA prez Kummerfeld to retire
Donald D. Kummerfeld, 64, president-CEO of the Magazine Publishers of America, said he will retire at the end of this year. Mr. Kummerfeld has been MPA president since 1987, the longest tenure of any president in the association's 80-year history. Before joining the MPA, he was chairman of Kummerfeld Associates, a consulting and financial services company. Mr. Kummerfeld will resume that position upon leaving the MPA.
New Diet Pepsi ads being developed
Pepsi-Cola Co. is in strategic planning for new advertising for Diet Pepsi, Senior VP-Strategy and Marketing Dawn Hudson told Advertising Age at Beverage Forum 99 in New York. She wouldn't provide details on the new creative. Speaking as a panelist at the annual industry conference, Ms. Hudson discussed her company's new diet soft drink, saying, "Pepsi One is not a replacement for Diet Pepsi." She said Pepsi One has gained a 1.5% market share in the six months since its launch. "We have engaged new users [rather than cannibalizing Diet Pepsi]. Pepsi and Diet Pepsi are still doing well. We'll give [Pepsi One] lots of time and media and nurturing," Ms. Hudson said. BBDO Worldwide, New York, handles the brands.
Dell, Micron take FTC ad charges to heart
Dell Computer Corp. and Micron Electronics agreed to settle Federal Trade Commission charges that the direct PC marketers had run misleading lease ads by putting significant details in inconspicuous or unreadable fine print or by omitting details altogether. In the proposed settlement, Dell and Micron agreed to provide consumers with clear, readable and understandable information in lease ads. Dell's general ad agency at the time of the disputed ads was Goldberg Moser O'Neill, San Francisco; Micron's was Trahan, Burden & Charles, Baltimore.
Families of Olympics hopefuls offered GM cars
General Motors Corp., as part of its exclusive auto sponsorship of the U.S. Olympic team, will spend $3.5 million through 2008 providing cars to 100 families of U.S. team hopefuls. "We want to . . . extend our support to the grassroots level, reaching young athletes in the early stages of training," said Phil Guarascio, general manager and group VP-marketing and advertising for GM in North America. The program, co-sponsored by the United Auto Workers, is titled "The Team behind the team," and will receive ad and promotional support.
Hallmark, Amazon.com brands to be honored
The New York chapter of the American Marketing Association will induct Hallmark Cards and Amazon.com into its Marketing Hall of Fame. Hallmark, handled by Leo Burnett USA, Chicago, was chosen 1999's classic brand; selection in based on a brand's strong leadership position for more than 25 years. Amazon.com, handled by Foote, Cone & Belding, San Francisco, was chosen as the current brand, given to those making a mark within the first 15 years of their introduction. The two marketers will be honored at the annual Effie awards gala June 10 in New York.
Trio forms new agency in San Francisco
Three well-known San Francisco executives today open Collaborate, a new agency handling both new and traditional media. Heading the shop are Chairman-Strategic Director Hans Ullmark, former chairman of Anderson & Lembke; Managing Director Rohn Jay Miller, former general manager of Ikonic/US Web; and Executive Creative Director Robin Raj, former creative director for D'Arcy Masius Benton & Bowles' Highway One. The shop said it begins operations with three undisclosed clients.
'SI,' Valvoline apologize for ad placement
Sports Illustrated and Valvoline Co. apologized last week after an ad in the May 10 issue from the motor oil company was placed opposite a picture of the body of a victim of a North Carolina speedway accident. The ad -- carrying the tag "You're born. You die. In between you work on cars. We should all be so lucky" -- appeared opposite a story describing a crash at an Indy Racing League event that killed three spectators and injured eight others. Valvoline's ad agreement with Sports Illustrated states its ads should never be adjacent to any article or photo that describes death or injury, especially if it involves auto racing. An SI spokeswoman acknowledged the magazine's error: "It was a mistake. It's