More than 10,000 of its panel of about 50,000 home and office Web users provided extensive personal information, allowing advertisers to see how products, lifestyles and demographics correlate with 500 selected sites and with overall Web activity.
Qualitative data that are tracked by Media Metrix include TV viewing habits, newspaper readership, credit-card usage as well as leisure interests.
Web advertising increases steadily
The Nielsen/NetRatings Ad Index reached 111.6 in July, a 7.4% increase over June and an 11.6% gain over the index's May launch.
The index offers a snapshot of Web advertising by measuring monthly changes in the number of Web site banner and button ads downloaded by
NetRatings' user panel.
The top 10 domains accounted for 54.9% of banner ads and buttons. At the same time, the top 10 advertisers accounted for 30.3% of the ads and buttons.
Jupiter online forum to focus on integration
Jupiter Communications kicks off its fourth annual "Online Advertising Forum" tomorrow in New York.
Featured speakers include John Dooner Jr., chairman-CEO of McCann-Erickson WorldGroup; Phil Guarascio, VP-corporate marketing and advertising, General Motors Corp. North America; and Tim Koogle, president-CEO of Yahoo!
Jupiter will also release findings of its online advertising study, which includes its much-anticipated advertising projections.
Universal sales online go with Preview Travel
Universal Studios Recreation Group this week launches a one-year deal under which it will promote and sell travel packages to Universal Studios Escape theme park in Orlando and Universal Studios Hollywood on online travel service Preview Travel (www.previewtravel.com).
Financial terms of the deal were not disclosed. The online promotion will provide travelers with information to help them plan and purchase these vacation