Mailing quantities increased last year for 67% of marketers surveyed recently by the Direct Marketing Association. Of those polled for the annual "List Usage Survey," 60% attributed increased quantities primarily to companies' growth and to efforts to increase their customer base. Forty-eight percent said their mailing frequency increased in 1998.
Digital Impact, a San Mateo, Calif.-based e-mail marketing company, said it raised $10.6 million in its latest round of financing. That includes funding from past investors Draper Fisher Jurvetson and Institutional Venture Partners, and from new investor Harte-Hanks. Digital Impact recently added Cooking.com, Furniture.com, Peet's Coffee & Tea, Pets.com, Reel.com and YourPharmacy.com to