MERGER ACTIVITY EXPECTED TO TOP THE PACE OF '98

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Nearly three-quarters, a total of 72%, of top executives of direct marketing service companies expect this year's merger and acquisition activity in their industry to top the pace of 1998, according to a survey by Winterberry Group, New York. Two out of every three direct marketing companies polled were approached by potential buyers in 1998. Winterberry surveyed more than 900 CEOs and senior executives, and the results are available in the report "Direct Marketing Services Industry Mergers & Acquisitions Outlook."

Mailing quantities increased last year for 67% of marketers surveyed recently by the Direct Marketing Association. Of those polled for the annual "List Usage Survey," 60% attributed increased quantities primarily to companies' growth and to efforts to increase their customer base. Forty-eight percent said their mailing frequency increased in 1998.

Digital Impact, a San Mateo, Calif.-based e-mail marketing company, said it raised $10.6 million in its latest round of financing. That includes funding from past investors Draper Fisher Jurvetson and Institutional Venture Partners, and from new investor Harte-Hanks. Digital Impact recently added Cooking.com, Furniture.com, Peet's Coffee & Tea, Pets.com, Reel.com and YourPharmacy.com to

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