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Microsoft Corp., the No. 1 Internet ad spender, said it will buy Web advertising only on sites that have "comprehensive privacy policies" posted by Jan. 1, 2000. Microsoft follows the lead of No. 2 Web spender IBM Corp., which earlier announced it would limit ads, effective June 1, to sites with posted privacy policies (AA, April 5).

Compaq, CMGI confirm talks on AltaVista sale

Compaq Computer Corp. and CMGI, an Andover, Mass., venture capital company, confirmed last week they're in talks about the sale of Compaq's AltaVista search engine. Compaq acquired AltaVista last year when it bought Digital Equipment Corp. CMGI owns nearly 20% of search engine portal Lycos.

In other news

Hearst Corp. and Dow Jones & Co.'s today names Mark Vamos, formerly a senior editor at Newsweek, to the new post of deputy editor. . . . Ad network WinStar Interactive added, the Woodstock '99 concert site,

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