Michael Smith, Associate Creative Director, DMB&B/St. Louis
The music is great. The voiceovers are really sexy. The tone is nice and wry. The tagline, "Purveyors of coffee, tea and sanity," sounds really cool, but is it truly inherent to the product? I liked the New Yorker magazine illustration style, but I liked the stop-motion ending better. Which brings up the issue of why two different styles. I tend to like spots with one execution gag. And while the styles of the commercials are kind of retro-beatnik-big city-fun, I have to admit that I was a little bored. In short, I think these spots are strategically sound, but a little soft in my book. Will they sell product? Probably. Will they get talk value? Probably not.
Kris Jensen, Senior Art Director, Cramer Krasselt/Milwaukee
These spots end with the tag "Purveyors of coffee, tea and sanity," but if I had to watch these spots over and over I'd lose my sanity. They are a disappointment. You'd expect spots from Goodby to be awesome. The writing, in a pseudo-Kerouac style, seems forced. Using cool '50s beatnik music, cool animation and cool VOs with distinctly foreign accents does not necessarily create cool spots. (I guess Goodby won't be asking for my book anytime soon.)
Greg Nelson, Creative Director, Ad Guy Creative, Seattle
Overall, I liked these spots. Between the New Yorker-esque cartoon characters and the quiet, dry wit of the script, you definitely get the message that the Frappuccino is the cultivated hipster's Blizzard. The only thing I get stuck on is the Euro-artsy voice talent. Even when you're shooting for sophisticates, there's a point where snob appeal becomes significantly more snob than appeal. Turn these people down a little on the ol' pretension meter and I'm sold.
Earle Sandberg, Copywriter, DDB Needham/New York
The simple illustrations stir no controversy. The narration by fumbling foreigners is acceptable to the mainstream. The tidy tagline makes a nice summation. But that is exactly what makes it so insidious, for Starbucks' true agenda remains hidden: To infiltrate our lives with ubiquitous frothy relief.
Does the Bud Ice penguin know about this? Now Goodby Silverstein & Partners has hopped on the King of Beers animal bandwagon with Louie the Lizard, a disgruntled thespian whose goal is to prove that the Budweiser frogs are undeserving of their glory. So goes the latest wrinkle in what appears to be Budweiser's version of Swamp Thing. Explains writer Steve Dildarian, Louie was created as a natural sequel to what was "probably one of the most popular campaigns ever. How do you top the frogs? They're pretty boys." So Louie, perched on a branch, watching the Bud funshack from a distance, laments his sorry state as his friend sympathizes: "Let it go, Louie. Let it go." Additional credits to creative directors Jeff Goodby and Rich Silverstein, art director Todd Grant and agency producer Cindy Epps. Directed by Brian Buckley and Frank Todaro, Radical Media. Models created at Stan Winston Studios. Computer generated special effects created at Digital Domain. Edited by Paul Norling, Film Core. Sound composition by Andy Newell, Earwax.
We can't wait for the spot where they put the ball gag on the cat. In a radical breakthrough in the allergy relief category, a new Reactine spot from Taxi, Toronto, has a guy who hires three homely, aging dominatrixes to beat his dusty furniture into submission while he watches. Says agency senior art director Benjamin Vendramin, the spot, directed by Bob-just Bob, thank you-of Barking Weasel, finds a happy compromise "between service and punishment." Additional agency credits to senior copywriter Donna McCarthy and producer Louise Blouin. Edited by Chris Parkins at Flashcut. Music by Frank Kitching of Einstein Brothers.
Oh, we thought the name meant, "Ah, put a bag over your head." In celebration of the agency's tenth anniversary, creatives at Kirshenbaum Bond & Partners are encouraged to promote the pleasantries of their lower Manhattan Soho neighborhood. A few of them recently did their community service on behalf of an agency lunchtime favorite, a small Japanese restaurant called Ah Umakatta.
The sushi bar, whose name translates as "Ah yummy," has made itself a local haunt thanks to the authenticity of the food preparation and the warm and cuddly qualities of restaurant mom and manager, Mithiko Kikuchi, who stars in this series of print ads posted throughout the area. Agency credits to exec CD Bill Oberlander, art directors Marta Ibarrondo and Lubna Abu-Osba, copywriter Karen