MindShare gets Unilever in Germany
[london] Unilever selected MindShare to handle all its media buying and planning in Germany, after a winner-take-all pitch also involving Initiative Media. Previously, the two agencies evenly split the media responsibilities. MindShare's victory comes hot on the heels of Unilever media wins in India and China. Germany was one of several global markets, including the U.S., where the Anglo-Dutch consumer group is undergoing media reviews.
Adidas-Salomon plans leisurewear
[herzogenaurach, germany] Adidas-Salomon plans to enter the casual and leisurewear market with a new brand aimed at high-income, 20-to-35-year-old urban males. "The new brand should allow us to be present in the growing recreational, casual or leisure fashion segment. At the same time it should distance the Adidas brand from a fashion orientation," said Robert Louis-Dreyfus, chairman of the executive board. He added: "The new brand not only opens up growth potential [but] . . . also protects the Adidas brand. It is important to us that . . . our core brand continues to stand for what we call true sports."
Greek toy-ad ban survives challenge
[brussels] The outgoing European Commission dropped its investigation and threat of legal action against Greece's ban on toy advertising on TV during the day. A majority of commissioners voted to close the case because the procedure had been running for too long (AA, July 12). "[T]here will be a new commission in place soon and a new European Parliament has been elected, and we still have a strong case, " said Stefan Luiten of industry lobbying group Toy Industries of Europe, which opposes the ban. The European Parliament appoints a new commission next month. Elsewhere in Europe, Sweden bans toy adverting to children on its terrestrial channels, Norway restricts toy ads and Denmark is considering a ban. Sweden has said it will propose a European Union-wide ban on toy advertising