More on HP
Are odds increasing that Hewlett-Packard will consolidate its estimated $375 million global account (AA, March 15)? One key player now weighs in: Ian Ryder, HP's globe-trotting director of global brand management. "As we move through the development of our strategy," Ryder says, "we will obviously evaluate the alternatives for the execution, and our minds are open on the issue of [a] single agency." HP now is split among agencies including Saatchi, Hal Riney & Publicis and Goodby Silverstein. Ryder says HP definitely intends to get tighter integration of now disparate messages. "The truth is you don't have to have a single agency for integration to work," he says. "What you do need is strong agency management within a set of intelligent identity guidelines."
opens for dinner
Doug Ahlers, co-founder of Modem Media and exec VP of Modem Media-dot-Poppe Tyson, is using some Net profits to build a restaurant-but not exactly an Internet cafe. Ahlers in mid-April opens Muriel's Supper Club in downtown Palm Springs. The joint, straight out of the '40s, will offer dinner along with live big band, swing and salsa music. Ahlers is the latest adlander to go in the restaurant biz, joining such luminaries as Jerry Della Femina, who has his joint in the Hamptons; and Larry Postaer, who owns Santa Monica's Broadway Bar & Grill, around the corner from Rubin Postaer.
Gateway . . .
Gateway mktg. chief Anil Arora says the PC seller will continually refresh its McCann TV spots that feature oddball statistics related to Web users and other topics. So where will GW and McCann get new stats? Over the Net: Gateway has put a survey on its Web site (www.gateway.com). . . . CMP's founding Leeds family will give its 1,800 employees a chunk of the family's take if up-for-sale CMP ends up striking a deal. Staffers will get $2,000 for every year they've been at the tech media company, plus a bonus of 10% to 20% of their '98 pay. . . . Amid the talk that O.J. Simpson is doing a series of commercials for a lawyer-referral service, one observer figures there's more to come. "It doesn't surprise me," says Harry Shearer, pundit, satirist and revered Renaissance man. "They are selling John Wayne Gacy's clown paintings. This is just the start. I'm sure O.J. will do TV commercials for golf clubs."
Compiled by Bradley Johnson with news from Alice Z. Cuneo and Wayne Friedman.
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