Art.com readies $20 mil campaign by Burnett
Art.com will unveil its estimated $20 million ad campaign by mid-September. The work, created by Leo Burnett USA, Chicago, will appear in national and local magazines as well as outdoor on buses and kiosks in cities including San Francisco and Washington. Banner ads and radio could also support. The campaign was created by creative directors Mark Faulkner and Steffan Postaer (of Altoids fame). Art.com, bought in May by publicly held Getty Images, sells posters, photographs and prints.
Turner Interactive Sales loses another director
The wheel is turning again at Turner Interactive Sales. David Beckman-Robertson left as director of ad sales to be VP-ad sales for AllAdvantage.com, Hayward, Calif. Mr. Beckman-Robertson, who will be based in New York, departs after only seven months at the helm of Turner Interactive Sales; he succeeded Richy Glassberg, who left in January. His replacement at Turner isn't known. AllAdvantage.com pays consumers to keep a "viewbar" on the PC desktop that delivers ads targeted to Web viewing patterns.
Winfire readies beta browser assistant
Winfire, Newport Beach, Calif., this week releases the beta version of its free Browser Assistant, a PC desktop task bar and news ticker offering links to key sections of participating Web sites included in a handful of task bar icons and in pull down menus. Winfire (www.winfire.com) is intended to save time, allowing users to get information or complete transactions in two to three clicks by taking them directly to the right page inside a site. President-CEO David Kopp said Winfire will work for advertisers by delivering users to more targeted pages where sites can charge an ad premium. Winfire signed distribution deals