MOTHERNATURE.COM BREAKS $8 MIL CAMPAIGN

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Online vitamin and herb retailer MotherNature.com today unveils an $8 million campaign with its first offline ads. Created by Cyrk, New York, the campaign includes radio, print, outdoor and transit ads. The campaign, running in New York, Boston, San Francisco and Seattle, is tagged: "Go ask mother @ MotherNature.com."

CompuServe kicks off 2000 ads

CompuServe today launches CompuServe 2000, an upgrade to its CompuServe 4.0 software. D.J. Dircks & Associates, St. James, N.Y., is creating a print campaign for newspapers and consumer magazines; New York-based Gotham is handling radio and cable TV spots. The tagline is "Serious information. Dependable Internet access."

In other news

Excite today begins accepting and serving rich-media ads on the Excite Network, including daughter windows and Enliven streaming video and audio ads. Toyota Motor Sales USA's Lexus is one of the advertisers launching a rich-media campaign on the Excite Network, which includes WebCrawler and Classifieds2000. . . . CNET today introduces "E-Business: An Offline Guide to the Online World," a series of booklets intended to educate computer marketers about doing business on the Internet. . . . MSN Network this week launches a series of breakfasts for

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