CompuServe kicks off 2000 ads
CompuServe today launches CompuServe 2000, an upgrade to its CompuServe 4.0 software. D.J. Dircks & Associates, St. James, N.Y., is creating a print campaign for newspapers and consumer magazines; New York-based Gotham is handling radio and cable TV spots. The tagline is "Serious information. Dependable Internet access."
In other news
Excite today begins accepting and serving rich-media ads on the Excite Network, including daughter windows and Enliven streaming video and audio ads. Toyota Motor Sales USA's Lexus is one of the advertisers launching a rich-media campaign on the Excite Network, which includes WebCrawler and Classifieds2000. . . . CNET today introduces "E-Business: An Offline Guide to the Online World," a series of booklets intended to educate computer marketers about doing business on the Internet. . . . MSN Network this week launches a series of breakfasts for