BPA Interactive audits powered by I/PRO
BPA International, an auditor of business publications and provider of audited data to the marketing, media and information industries, will use Engage Technologies' Internet Profile Corp. infrastructure for its interactive audits. Major players in the online auditing business, including the Audit Bureau of Circulations, have used their own auditing standards; I/PRO is positioning its software as an industry standard.
Excite@Home expands service to 7 countries
Excite@Home said agreements reached with international cable and network operators during the past six months will allow the company's international @home service to reach 11 million new overseas homes in seven countries this year.
Sprint hands AppNet interactive work
Sprint Corp. named AppNet, New York, as its consumer interactive media and marketing agency of record to handle its multimillion-dollar online campaign aimed at acquiring new customers. Agency.com, New York, which previously handled