NET GUIDE MININGCO. FILMS 1ST TV COMMERCIALS

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Internet guide MiningCo.com next month will film its first TV commercials, its first from agency Margeotes/Fertitta & Partners, New York. The campaign will feature several of the human guides who run MiningCo.com sites, one guide said. The company, which went public last week, declined to comment. Margeotes has already created print ads for the $20 million account.

AOL, Netscape union

results in layoffs

America Online said last week it would lay off up to 1,000 employees as a result of the integration with recently acquired Netscape Communication Corp. The company will divide into four groups reporting to AOL President-Chief Operating Officer Bob Pittman.

In other news

Disney Online, a unit of Buena Vista Internet Group, today launches a redesign of its site (www.disney.com), which folds in Disney's Blast Online, a subscription-based online service for kids. The site will sell banners and sponsorships. . . . Ad network 24/7 Media today launches 24/7 Promotions, a direct marketing service that allows sponsors to send promotions to a prequalified audience. . . . Women.com Networks, San Mateo, Calif., House Beautiful and Broderbund Home Design Unit, a Fremont, Calif.-based software developer, today launch House Beautiful Interactive Interiors. The site (www.housebeautifulii.

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