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Advertising executive Peter Kim, 40, died April 9 at Lenox Hill Hospital in New York of heart failure. Mr. Kim was the founder and chairman of Bright Sun Group, which he launched in 1997 after stints at J. Walter Thompson Co. and McCann-Erickson Worldwide.

Mr. Kim began his ad career in 1980 as a researcher at JWT. He climbed through the strategic planning ranks to become worldwide chief strategy officer.

During his JWT tenure, Mr. Kim co-authored with then JWT creative chief James Patterson two well-know books, "The Day America Told the Truth" and "The Second American Revolution."

Mr. Kim left JWT in 1993 to become vice chairman-chief strategy officer at McCann. He started Bright Sun as a strategic consulting company that quickly grew to include traditional advertising and Internet ventures.

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