ORACLE ENVISIONS GREY FOR $100 MIL GLOBAL ACC'T

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Oracle Corp. assigned its $100 million-plus global account to Grey Advertising, New York and San Francisco, as the business software marketer prepares to boost spending for a brand-building campaign. Grey won all creative, media buying and account planning in 145 countries. Grey's U.K. and Hong Kong offices will be heavily involved. Oracle parted with Think New Ideas, West Hollywood, Calif., earlier this year; DDB Worldwide, London, had fielded some international assignments. Greg Jorgensen, Oracle senior director of advertising, said Grey prevailed with a "little more evolutionary" positioning of Oracle's role on the Internet vs. a more "revolutionary, bordering on radical" approach suggested by finalist Leo Burnett USA, Chicago.

Della Femina/Jeary

exits 'National Enquirer'

Della Femina/Jeary & Partners, New York, resigned American Media's $25 million National Enquirer account due to compensation concerns. The move came just days after the agency's advertising began running in regional test markets. "Sadly, we simply could not arrive at a mutually agreeable financial arrangement that satisfied the needs of both American Media and our agency," said Della Femina/Jeary President Michael Jeary. Arnell Brand Consulting won American Media's Star account at the same time in June that Della Femina got the Enquirer. American Media said Arnell may be given the Enquirer.

Burnett is in picture

for Art.com advertising

Art.com was expected to name Leo Burnett USA, Chicago, to handle its $20 million account. Laughlin Constable previously created advertising for Art.com on a project basis, but didn't participate in the review. The 2-year-old e-tailer bills itself as the Web's largest collection of framed and unframed art.

ETour's $15 mil acc't

goes to Fallon in N.Y.

ETour named Fallon McElligott, New York, first agency of record for its estimated $12 million to $15 million account. The eTour service (www.eTour.com) connects consumers with Web sites that match their individual interests.

True North unit focuses

on marketing services

True North Communications, Chicago, created Marketing Drive Worldwide, a centralized marketing services organization headquartered in Wilton, Conn., and London. The entity will handle marketing consulting, sales promotion, relationship marketing, branding and promotion support services on four continents. Marketing Drive is estimated to have worldwide billings of $450 million. Among U.S. holdings: Market Growth Resources, Wilton; McCracken Brooks Communications, Minneapolis; and Wells Marketing, San Francisco.

Barnesandnoble.com

to remove tagline

Barnesandnoble.com agreed to remove from its Web site the tagline "If we don't have your book, nobody does." The National Advertising Division of the Council of Better Business Bureaus called for the action after the American Booksellers Association expressed concern that the claim would discourage consumers from searching other sources such as the independent bookstores it represents.

Pillsbury, General Mills

rejigger organizations

Rejiggering was the rule at two Minneapolis-based food giants last week. Pillsbury Co. is reorganizing along category lines. Four divisions-for shelf-stable foods, frozen foods, breakfast and snacks-will replace groups devoted to a single brand. Pillsbury tapped a pair of European executives to head two of the divisions, one from Pillsbury's operations there and the other from Frito-Lay. Separately, Pillsbury said it would conduct an outside search for a chief marketing officer after a U.S. District Court ruling that blocked former Campbell Soup Co. executive Robert Desatnick from taking the post. At General Mills, the impending Oct. 1 retirement of President Charles Gaillard set into motion a number of executive changes. Steve Demeritt, now CEO of Cereal Partners Worldwide, based in Switzerland, will rejoin Big G in Minneapolis as vice chairman. He will be succeeded by Ken Powell, currently president of the Big G cereals division; Marc Belton, senior VP-New Ventures, will succeed Mr. Powell. Ray Viault, currently vice chairman, will take on the company's Betty Crocker and New Ventures division and continue to run its Snack Ventures Europe and Global Convenience Foods business. Chris Shea, president of the Betty Crocker unit, moves to New Ventures succeeding Mr. Belton. She will be succeeded by Chris O'Leary, now president-corporate growth.

Marchesano named prez

of Bill Communications

Michael Marchesano was named president of Bill Communications, a unit of Dutch publishing giant VNU. He previously was president-CEO of BPA International. Bill Communications is a business-to-business media company that produces trade shows and conferences and publishes magazines, including Progressive Grocer, Restaurant Business and Sales & Marketing Management. Mr. Marchesano has spent his entire professional career of more than 20 years at BPA International. He

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