New Zealand tourism campaign debuts
[sydney] Australia will be the first market in the world to see the New Zealand Tourist Board's new $34 million global ad campaign featuring the music of international pop star Neil Finn. Created by M&C Saatchi, the campaign introduces a new tagline, "100% pure New Zealand," and targets tourists looking for an "experience." Driving the campaign is its sound track, Neil Finn's song "Don't Dream That It's Over." An integral part of the new campaign is a new Web site (www.purenz.com) with different "zones" for specific vacations.
AOL Europe offers free access in U.K.
[london] Nearly a year after the big U.K. electronics retailer Dixons Group changed the online landscape here by launching its Freeserve free Internet access service, AOL Europe on Aug. 24 rolled out its own subscription-free service in the U.K. called Netscape Online. AOL Europe, the largest Internet online service in Europe, also announced a retail agreement with Kingfisher, which is giving away Netscape Online software in 800 Woolworths stores.
Kermit Channel bows in Philippines
[manila] The Kermit Channel, a spin-off from the long-running children's educational TV show "Sesame Street" in the U.S., is being launched in the Philippines. Kermit Channel is a joint venture between mulitmedia group Jim Henson Co. and Hallmark Cards subsidiary Hallmark Entertainment.
'Seinfeld' character touts 'TV Guide'
[toronto] Canada's top newsstand magazine, TV Guide, has given itself a face lift after 22 years and turned to one of U.S. TV's most well-known characters to spread the word. Comic actor Jerry Stiller from U.S. TV's "Seinfeld" show stays close to his loud and opinionated sitcom character, Frank Costanza, in two 30-second spots airing nationally to promote the magazine's new look. Creative is handled by Margaret Kool Marketing of Edmonton. Harrison Young Pesonen & Newell