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Time Warner named Michael Pepe, 44, to the new post of president, Time Warner E-Commerce. He will be responsible for building a central infrastructure for all Time Warner's electronic commerce initiatives. The centralized division will be run out of Time Inc., and will oversee Time Inc. New Media, including Pathfinder. Mr. Pepe previously was president of Time Inc.'s Business Information Group, encompassing Fortune, Money, Mutual Funds Magazine and Your Company. In the e-commerce post, he will report to Time Inc. Chairman-CEO Don Logan. "This e-commerce initiative won't supplant existing sites of individual Time Warner companies," Mr. Logan said. "Rather it will promote them and drive additional traffic to them while we grow an overall e-commerce asset for the corporation."

Mervyn's reviews $10 mil broadcast acc't

Dayton Hudson Corp.'s troubled Mervyn's department store chain is reviewing its estimated $10 million broadcast account, now in-house. The midprice chain seeks an agency to redevelop its TV advertising.

AT&T consolidates $30 mil in L.A. Cellular ads at FCB

AT&T Corp. consolidated some $30 million in spending for its recently acquired L.A. Cellular subsidiary at Foote, Cone & Belding, San Francisco. Losing business was Deutsch, Marina del Rey, Calif., and New York. FCB's total AT&T billings in San Francisco now top $200 million.

Peter Frankel elevated at $77 mil promo shop

Frankel, Chicago, named Peter Frankel, 34, son of founder Bud Frankel, to the new post of vice chairman. The senior Mr. Frankel remains chairman. The younger Mr. Frankel has worked for four years at the agency, which has $77 million in gross income and ranks ninth among U.S. marketing services agencies. Setting up a succession plan within the Frankel family lays to rest, at least temporarily, speculation the company might consider selling out to a large network.

True North sues Publicis over merger of units

The True North Communications/Publicis saga continued last week as Chicago-based True North said it's suing Publicis, Paris, for more than $60 million. The filing with the London Court of International Arbitration seeks compensation for damages stemming from the merger of Publicis Communication and Publicis SA. When the two merged, True North received an 8.8% stake in the new company; it had held a 26.5% stake in Publicis Communication. True North claims the exchange was inadequate.

Ad Council seeks prez; Wooden to step down

The Advertising Council is gearing up to find a new president, after Ruth A. Wooden announced last week she would leave the post this summer. The search will be headed by Bob Wehling, Procter & Gamble Co. senior VP-advertising, market research and government relations, and chairman emeritus of the New York-based Ad Council. Under Ms. Wooden, who has held the title for more than 11 years, the council raised nearly $1 billion in donated advertising in 1998.

U.S. threatens Canada over magazine bill

U.S. trade officials are threatening to block Canadian exports valued at about $10 billion a year if Canada passes legislation barring U.S. publishers from pursuing the Canadian ad market. The bill, if adopted by Parliament next month, would bar Canadian companies from advertising in split-run editions of U.S. magazines that keep editorial from the U.S. but sell Canadian advertisers into an edition circulated only in that country. Canadian publishers contend split-run editions give U.S. publishers an unfair economic advantage. Although most U.S. publishers express little interest in pursuing the Canadian market, U.S. trade officials have vigorously pursued opening the Canadian market for publishers.

Hilfiger plans women's clothes intro in 2000

Tommy Hilfiger Corp. will launch a line of women's career clothing next year aimed at working women. Hilfiger appointed Mary Wang, formerly president-CEO of Emanuel/Emanuel Ungaro, as president of the new women's wear division. The line will be sold in its own in-store shops at department stores. Hilfiger earlier announced it would launch a line of junior dresses and sportswear (AA, Jan. 11).

Female Ford employees featured in Windstar ads

Ford Motor Co.'s Ford Division launched the 1999 Windstar minivan last week on national TV and cable. Female Ford engineers and designers appear in the spots and print ads from J. Walter Thompson USA, Detroit. The campaign explains how the moms' perspective led to new features in the vehicle. Ford wouldn't discuss spending, but the 1999 budget is expected to be $40 million.

Prevue Networks embraces TV Guide brand

Prevue Networks will adopt the TV Guide brand name Feb. 1 as part of a deal merging News America's TV Guide print properties with United Video Satellite Group. The switch will coincide with the inaugural "TV Guide Awards Show" airing 8 p.m. (ET) on Fox that same day. Adopting the TV Guide brand will be UVSG's on-screen guide Prevue Channel, becoming TV Guide Channel, and digital cable on-screen guide Prevue Interactive, renamed TV Guide Interactive. Later this year, pay-per-view guide Sneak Prevue will become TV Guide Sneak Prevue.

Tobacco marketing giants B.A.T, Rothmans to merge

British American Tobacco Co., the world's second-largest cigarette company, agreed to acquire fourth-ranked Rothmans International in a deal that values the combined companies at $21.3 billion. The companies together will hold 16% of the world cigarette market. B.A.T's roster agencies include Bates Worldwide, Grey Advertising and Ogilvy & Mather Worldwide. Rothmans' agencies include DDB

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