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Philips is looking to do a promo deal with "Austin Powers: The Spy Who Shagged Me," marking the company's return to Hollywood after a big movie tie-in fizzled last fall. Philips Consumer Communications in September unveiled a multimillion-dollar global promo with Touchstone's "Enemy of the State"-right before Philips and partner Lucent broke up Philips C.C., a maker of phones. Philips Electronics hopes to get back in the game with New Line Cinema, joining Heineken as a major sponsor of the heavily hyped Austin Powers sequel. Bowl watchers yesterday saw Austin both in a spot for New Line and appearing on a TV screen in Philips' ad for an HDTV set. Philips and Messner Vetere Etc./NY created two versions of the bowl spot-one with Austin, one without-in case a deal couldn't happen. Philips isn't saying much, but an outsider close to the inside promises "a huge promotion."

But how do you really feel, Alan?

Note to agencies: When you split with a client, please come up with a better excuse than "philosophical differences." What the heck does that mean, you came to blows over the meaning of life? All the more reason to read the press release last week from Doner boss Alan Kalter announcing his split with copier outfit Ikon Office Solutions. "Our relationship with Ikon has been hindered by management changes at the client, the company's financial difficulty and lack of ad spending," said the words ascribed to Kalter. "Add to that strategic and creative differences, and we feel it best to part ways at this time." How logical.

Intel learns a marketing lesson

Flashback: Intel was slammed four years ago when it downplayed a minor bug in Pentium as a problem its customers need pay no attention to. "Intel Corp. is reacting to a flaw in its Pentium chip like an engineering-driven technology company, not a savvy marketer," Ad Age wrote. Belatedly, Intel admitted its mistake in underestimating consumer perception. Flash forward: Intel, faced with bad press, political attack and threat of boycott over a security feature in Pentium III, turned on a dime last week and announced a change. The feature allows Web sites to link PC users with a specific machine. Intel believes that can give a boost to both Web security and e-commerce, but privacy advocates blasted Intel. So the company maligned in '94 responded virtually overnight. The chip will ship with the feature turned off; PC users may choose to turn it on. Intel reacted as a savvy marketer-not an engineering-driven technology company. Cool.

Y30K loves NY . . . Volvo

Apple's Bowl spot from TBWA/Chiat/Day in Playa del Rey, Calif., boasted Macintosh has no Y2K problem. True? Yep. Your standard-issue iMac will be able to keep track of the date until 29940 AD. Other PCs should be up to snuff when Windows 30000 ships. . . . Moss/Dragoti is one of 13 agencies vying for the "I love New York" state tourism campaign. Point of difference? Charlie Moss is the guy who created the heart-felt slogan while at Wells, Rich, Greene 20 years ago. . . . Will Volvo change its name to Fjord of Sweden?

Compiled by Bradley Johnson with news from Jean Halliday and Ann Marie Kerwin. Got an Adage? Tell Brad by phone, (323) 651-3710, ext. 111; fax, (323) 655-8157;

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