Coors Brewing Co. said Coors Canada, a new, 51% Coors-owned partnership, will control marketing decisions for its brands in Canada. Coors Light and Original Coors would continue to be brewed by Molson Breweries under the arrangement. The new partnership would include Molson and Foster's Brewing Group, a part owner of Molson. Molson had previously controlled marketing for the Coors brands under a 1985 licensing pact; an arbitrator ruled last October Molson had breached that agreement when a 20% stake in Molson was sold to Miller Brewing Co. Mark Stankovic was named general manager for Coors Canada, from managing director-international marketing at Coors Brewing. Coors said Miller Brewing must agree to the plan before it takes effect.
Carol Wallace, 47, has been named People managing editor from deputy managing editor. Also at Time Inc., Pat Mitchell was named president, Time Inc.-Turner Original Productions, a new post with responsibility for all new TV extensions of Time Inc. magazines and brands. Longtime People Managing Editor Landon Jones, 53, was named VP-strategic planning, Time Inc.
Renaissance Hotels & Resorts emphasizes relaxation mixed with a business culture in new ads from Bozell, New York. Spots include people dancing with lampshades on their heads, a businessman drinking coffee in a tree and a woman awaking in her bed in a garden, with the tagline "Relax. You're at a Renaissance." The $15 million campaign are appearing in magazines and on cable networks.
Metro-Goldwyn-Mayer has awarded its estimated $90 million to $100 million media-buying account to BBDO Worldwide, Los Angeles, which beat out Ogilvy & Mather, Los Angeles. Incumbent Saatchi & Saatchi/Pacific, Torrance, Calif., didn't participate in the review.
Times Square spectacular-sign company Van Wagner Communications, which also has major operations in Los Angeles and San Francisco, has been acquired by Outdoor Systems for $170 million. It is the eighth purchase Outdoor Systems has made since it bought Gannett Outdoor last August, making Outdoor the largest out-of-home media company.
Prodigy Services Corp. has entered a co-marketing alliance with the National Basketball Association. Under terms of the agreement, Prodigy will launch a content area on its Prodigy Internet service April 24, sell NBA merchandise online and get advertising support for Prodigy Internet on ESPN Radio during NBA coverage.
Major League Baseball is said to have finalized a deal with Visa USA to come aboard as a sponsor, a long-term pact estimated at $50 million. Visa will leverage its deal this year with a promotion tied to the sale of World Series tickets, in which it will be able to use the line "and they don't take American Express" in an ad campaign from BBDO Worldwide, New York.
Reebok International last week began airing a 90-second spot starring NBA star Shaquille O'Neal, the first in a series that will run through the league's playoffs. The spots were produced by Mr. O'Neal's management, working within a creative framework devised by Leo Burnett USA, Chicago.
Leap Group, Chicago, has acquired YAR Communications, New York, for $20 million in cash. YAR specializes in multicultural brand management and global Internet development. The agency's founders and top executives, Yuri and Anna Radzievsky, will continue in their current management positions, president-CEO and exec VP-chief operating officer, respectively. YAR will be a separate unit under Leap