FOR THE RECORD: NEWS FROM AD AGE DAILY FAX, DAILY WORLD WIRE AND EARLY WEEK REPORTS: WORLD OPENS UP AT BBDO FOR TEXACO ACCOUNT: NISSAN LOOKING TO CUT 450 IN DOWNSIZING BID: NEW 'TV GUIDE' SET FOR DSS HOUSEHOLDS: HUGGIES ULTRATRIM TRIES NEW FASTENERS: MUNSINGWEAR, A-B TRADE PENGUIN LAWSUITS: U.S. ROBOTICS MAKES ITS FIRST TV CONNECTION: RELIGIOUS GROUP TARGETS TV-14, TV-M SHOWS: OUTDOOR SPENDING UP 8.5% IN 3RD QUARTER: AMERITECH INTERNET LINK FINALLY ARRIVES: PENNEY PICKS PIERCE FOR BRAND DEVELOPMENT: CANDLE CONNECTS WITH ANDERSON & LEMBKE

Published on .

[white plains, n.y.-jan. 8] Texaco selected BBDO Worldwide, New York, to handle a new corporate advertising account with projected spending of $20 million to $30 million. BBDO beat out four other New York agencies for the account: Bates USA, Lowe & Partners/SMS, Messner Vetere/ Berger McNamee Schmetterer/ Euro RSCG and Saatchi & Saatchi Advertising. Bates will continue to handle Texaco's $40 million product and retail account. The company heard pitches for the account nearly three months ago, after asking all the contenders to present a campaign with a jingle. The winner, "The world starts here," still might change in production.

[carson, calif.-jan. 7] Nissan Motor Corp. USA said it will try to get 450 employees to take early retirement or resign voluntarily and may lay off others, part of a reorganization in sales, marketing and distribution. Cost cutting is not expected to affect Nissan's ad spending or brand campaign.

[radnor, pa.-jan. 10] TV Guide said it will begin publishing a monthly guide for digital satellite systems on Feb. 8 under terms of an agreement with U.S. Satellite Broadcasting. More than 2 million DSS owners will receive the first issue free.

[dallas-jan. 7] Kimberly-Clark Corp. is restaging its Huggies Ultratrim diapers, replacing the tape fasteners with a hook-and-loop technology that appears new to the market. Ogilvy & Mather Worldwide, New York, handles.

[miami-jan. 10] Sportswear manufacturer Supreme International is suing Anheuser-Busch Cos. over its use of a penguin character in ads for Bud Ice. Supreme, which owns the Munsingwear brand of golf clothes. Munsingwear claims that A-B's use of the Bud Ice penguin in t-shirts and other items cheapens its own products' image. Munsingwear filed a suit in U.S. District Court in Miami last month. A-B has since filed its own suit, asking a judge to declare the two uses of the penguin are dissimilar.

[skokie, ill.-jan. 7]

Modem maker U.S. Robotics launched its first-ever TV campaign today. Two brand awareness spots from Leap Partnership, Chicago, will run in the U.S. and Europe. In the spots, Apple Computer co-founder Steve Wozniak and physicist Stephen Hawking talk about how faster modems have changed their lives.

[tupelo, miss.-jan. 7] Conservative religious group American Family Association threatened to boycott sponsors of programs rated TV-14 and TV-M, for 14-year-old and up and mature audiences.

[new york-jan. 8] Third-quarter spending climbed 8.5% over 1995, to $538 million, Outdoor Advertising Association of America reported. Tobacco, outdoor's second-largest category, jumped 22.9% to $43.8 million during the period, followed by business and consumer services, which rose 30.5% to $40.2 million. The No. 1-ranked entertainment and amusements category fell 7.4% to $45.7 million.

[chicago.-jan. 10] Ameritech Corp. today unveiled its Internet access product, called Ameritech.net, almost a year later than originally planned. It will be available in Chicago, Cleveland and Detroit. The last of the Baby Bells to offer an Internet access product, Ameritech, like most other Internet service providers, sells its service for $19.95 per month for unlimited use. Print, TV, radio and interactive advertising from Leap Group, Chicago, launches later this month.

[plano, texas.-jan. 10] J.C. Penney Co. named J. Raymond Pierce president of brand development, a new post, from president of Penney's men's division. He will be responsible for directing brand development, quality assurance and international sourcing for proprietary-brand strategies and brand positioning.

[santa monica, calif.-jan. 9] Candle Corp., a software marketer, has named Anderson & Lembke, San Francisco, for its estimated $3 million account following

In this article:
Most Popular