Miller Publishing Group, founded by former Time Inc. executive Robert Miller and the recent purchaser of Spin, has acquired 80% of Where, a series of visitor publications published and distributed primarily in hotels in 42 cities in the U.S., Canada and Europe. Terms were not disclosed.
Publicis billings increase 16% to $1.97 bil
Publicis Group, Paris, reported billings grew 15.9% to $1.965 billion in the second quarter compared with the same period last year. The amount includes accounts gained through acquisitions and accounts transferred between Publicis and True North Communications as a result of the breakup of the joint venture between the two companies.
True North revenues up 28.7% in 2nd quarter
New business wins helped True North Communications, Chicago, boost operating revenues for the second quarter by 28.7% to $152.4 million, compared with the same period last year; operating revenue for the first six months of 1997 went up 26% to $283. million from the same '96 period. New business for the quarter included ICG Telecom Group and Stride-Rite Corp. at Foote, Cone & Belding, San Francisco; Tyco Toys at FCB, Los Angeles; and Payless Parade of Shoes at FCB, Chicago.
Reader's Digest Assn. CEO Schadt resigns
Reader's Digest Association said Chairman-CEO James Schadt resigned. No reason was given. A committee of independent investors will choose his successor; in the meantime, former Chairman-CEO George Grune returns to the posts. A month ago, RDA announced its dividends had been halved; it also forecast disappointing earnings for the fiscal year ending June 30.
Republic to buy U.K. car rental company
Republic Industries, looking for European growth opportunities, said it plans to acquire all shares of EuroDollar Holdings, which has 110 EuroDollar Rent-A-Car sites in the U.K. The deal is valued around $150 million.
$50 mil launch planned for 'Lost World' video
Universal Studios Home Video is preparing a $50 million marketing push behind the home video release of "The Lost World: Jurassic Park." The video hits Nov. 4 with a suggested retail price of $22.98. Universal has also inked promotional partnerships with Discover Card, Hasbro, Tiger Electronics, Tropicana Dole Beverages and Tyco Toys to help promote sales of the video.
Timberland down to three finalists
Timberland Co. has named three finalists for its estimated $10 million to $15 million account: Carmichael Lynch, Minneapolis; Hill, Holliday, Connors, Cosmopulos, Boston; and Martin Agency, Richmond, Va. They will vie for business handled in-house since Timberland worked with BBDO Worldwide in 1995.
Pillsbury extending Create A Meal frozen line
Pillsbury is extending its Green Giant Create A Meal! line of frozen dinner starters with what it is touting as the first frozen product of its kind for ground beef. The company will run in-store advertising and promotions, TV advertising and will drop free-standing inserts beginning in October from Leo Burnett USA, Chicago.
Aurora gives Log Cabin business to O&M
Aurora Foods has assigned its Log Cabin syrup brand to Ogilvy & Mather, Chicago. The company said it looked at several agencies but decided to officially leave the business at O&M, which had worked on the brand under Kraft ownership. Spending was estimated at $5 million to $8 million.
Cowles buys 'Climbing' from Elk Mountain
Cowles Enthusiast Media acquired Climbing from Elk Mountain Press. Terms were not disclosed. The 48,000-circulation title, founded in 1970, publishes nine times a year. Separately, Cowles named Barbara Kelly publisher, Southwest Art, from director of advertising sales.
Visa promotes card protections
Visa USA has begun advertising in USA Today promoting its new policy on unauthorized transactions. Starting this fall, cardholders will not be liable for transactions if they report the loss, theft or unauthorized use of a card within two days; after two days they will be liable for a maximum of $50. BBDO