[new york-feb. 6] Young & Rubicam said it would absorb Waring & LaRosa into its other agencies. Waring's $50 million flagship account, Fisher-Price, and the staffers who work on it will move to Y&R Advertising. Other clients are deciding whether to align themselves with Y&R or look elsewhere. President Scott Flood will likely stay at Y&R.
[washington-feb. 6] PBS' board revised its sponsorship underwriting guidelines to ban the use of sponsors' mascots on the children's programming it distributes nationally. The change, which was urged in part by the Citizens for Media Education, came after Frito-Lay had suggested using its cartoon character, Chester Cheetah, in sponsoring a PBS children's show. PBS last June changed its rules to allow brands to be mentioned and logos to be used by underwriting corporations.
[chicago-feb. 6] John Costello, senior exec VP-marketing of Sears, Roebuck & Co., was inducted into the Retail Advertising & Marketing Association's Hall of Fame at the group's Retail Advertising Conference. Neil Kennedy, a London author and former agency executive, received the Lifetime Achievement Award and Pier One won the retail branding award. Neiman Marcus won best of show for a monthly catalog series. Other recipients included Havertys Furniture of Atlanta for TV advertising and Macy's East for newspaper advertising.
[new york-feb. 3] Advisory Council of the American Association of Advertising Agencies has nominated Euro RSCG Tatham CEO Ralph Rydholm and Jordan, McGrath, Case & Taylor President-CEO Patrick McGrath as chairman and vice chairman, respectively, for 1997-98.
[chatsworth, calif.-feb. 6] Great Western Bank has awarded its estimated $15 million account to Bozell, Costa Mesa, Calif. Dailey & Associates, Los Angeles, was the incumbent; Goldberg Moser O'Neill, San Francisco; Mendelsohn/Zien, Los Angeles; and Ground Zero, Santa Monica, were contending.
[bristol, conn.-feb. 5] General Motors will return for a fifth year as presenting sponsor of the syndicated ESPY awards, said Kaleidoscope Media Group, syndicator of the awards show. The "1997 ESPY Awards" will air on ESPN Feb. 10.
[key west, fla.-feb. 6] Monroe County Tourist Development Council is seeking bids for its $4.3 million Florida Keys and Key West advertising contract. Incumbent Tinsley Advertising, Miami, is expected to participate. Deadline for submissions is April 8.
[atlanta-feb. 6] Weather Channel said the first element of its campaign from new agency TBWA Chiat/Day is a 52-week schedule of weekly ads on the weather page of USA Today, beginning Feb. 7. A $7 million TV and print effort breaks this spring.
[new york-feb. 3] Craig Forman, 35, was named VP-worldwide development and editor at large of Time Inc. New Media. He had been VP-product management and editor, Infoseek Corp. Mr. Forman will work on international ventures for Time Inc. New Media and oversee Thrive, a joint venture between Time Inc. New Media and America Online; he succeeds Seymour Boutros-Ghali, VP at Time Inc. Ventures, San Francisco, who was CEO of Thrive and is leaving the company.
[north reading, mass.-feb. 5] Hearst Magazine Enterprises will launch Mr. Food's Easy Cooking, a magazine built around the food philosophy of popular TV chef Art Ginsburg. The title will debut on newsstands April 15 with 400,000 copies and publish a second issue in September 1997. Publisher is Brian Doyle.
[new york-feb. 5] Reuters America today launched a Web site for the media industry that offers news and market research from companies including Arbitron, Media Market Resources, Simmons, SRDS and Strategic Media Research. The site, which is called Reuters Media World, is located at http://www.mediaworld.
com and was created by Reuters Marketing Information.
[nashville, tenn.-feb. 3] Captain D's seafood restaurant chain launched a review for the broadcast creative portion of its $5 million to $10 million account. Incumbent Valentine Radford, Kansas City, Mo., declined to participate. Captain D's awarded broadcast media buying and planning to CPM Media Management, Chicago, and collateral creative to Project Marketing, Nashville.
[new york-feb. 6] January sales results for Federated Department Stores reflect the impact of New York's one-week elimination of sales taxes on clothing. Federated Chairman Allen Questrom credited half of Federated's 9.4% national January increase in comparable store sales to strong sales at New York stores affected by the tax holiday.
[norwalk, conn.-feb. 3] Tom Hagopian was named president of InterZine Productions from VP-general manager of ESPN's SportsZone Web site, New York. Mr. Hagopian launched SportsZone in 1994 as a joint venture between ESPN and Starwave Corp. He'll manage a growing portfolio of online sports titles including "iGolf" and "Snowboarding Online."
[new york-feb. 3] Golf & Travel has signed Polo/Ralph Lauren for three ad pages as the sponsor of an eight-page "French gatefold" insert that ranks U.S. courses in its debut issue. The quarterly magazine from Turnstile Publishing Co., Orlando, Fla., debuts March 8 and will distribute 150,000 copies.
[san francisco-feb. 4] Web-TV Networks (http://webtv.net) and On Command Corp. said they will begin a three-month test of Internet service in San Francisco area hotel rooms as a first step in an ambitious plan to offer in-room Web