Moving to be ready to craft any needed messages to respond to further terrorism incidents or U.S. military action, the Advertising Council named a "crisis-response team" of ad professionals to oversee strategy. Headed by Michael Sennott, outgoing vice chairman-senior partner, Interpublic Group of Cos.' Lowe Lintas & Partners, the team will include as creative review task force co-chairs: Nina DiSesa, chairman-chief creative officer of Interpublic's McCann-Erickson, New York; Andrew Langer, vice chairman of Lowe Lintas & Partners Group; and Allen Rosenshine, chairman-CEO of Omnicom Group's BBDO Worldwide. Reginald K. Brack, chairman emeritus of Time Inc., will act as fund-raising chairman.
Separately, Interpublic plans to join with advertisers and the Ad Council to produce a campaign to spur consumer confidence and lift the U.S. economy.
Speaking at the Goldman Sachs & Co. Communacopia conference, Interpublic Chairman John Dooner said there are signs that advertiser activity was poised to rebound in the fourth quarter, but those prospects are endangered by "negative confidence" that has spread among consumers.
Mr. Dooner said he met recently with the heads of Motorola Corp. and Goldman Sachs to start the Coalition of Americans for America, a group that will cooperate with the Ad Council's rebuilding efforts.
Disney predictions for media spending grim
The network TV advertising marketplace hasn't changed much since Sept. 11, and buyers don't expect a significant recovery in 2002, Walt Disney Co. President-Chief Operating Officer Robert Iger said. Speaking at the Communacopia conference, Mr. Iger said the effects of the terrorist attacks have mainly "added uncertainty to an already uncertain market." Media buying has been extremely short term this year, he said, which will make the scatter market hard to read and forecasting difficult. He said agencies told him travel, domestic-auto and financial-services advertising are hurting while foreign autos, pharmaceutical and wireless communications continue to be hot spots.
Among Disney's media properties, ABC regained 90% of its ad revenue lost in the days after the attack, when ABC News broadcast 91 hours of commercial-free news, Mr. Iger said.
Most of the ads were shifted to the fourth quarter, and the remainder were mainly tied to time-sensitive promotions that could not be rescheduled, he said. ESPN was mainly affected by the suspension of sports events, but has since rebounded, he noted.
DaimlerChrysler effort targets finance community
DaimlerChrysler said it will break a global corporate ad campaign Oct. 9 aimed at investors, the financial community and business partners.
The first phase of the all-print effort, created by Springer & Jacoby UK, London, will tout the carmaker's corporate pillars of strong global brands and broad product range. The second phase of ads will focus on technological and innovative leadership.
The automaker's last global campaign was in the fall of 1998 to announce its acquisition of Chrysler Corp. by Daimler-Benz, which was dubbed a "merger of equals." The theme of that all-print effort was "Expect the extraordinary," and had a similar target audience.
DreamWorks, Burger King ink deal for five releases
DreamWorks SKG has signed a multiyear marketing deal with Burger King Corp., a marketing partner of many DreamWorks movies, that will cover the studio's next five animated releases.
The marketing alliance is a corporate first for DreamWorks and is estimated, according to marketing executives, to be worth between $100 million and $120 million in paid media to the studio.
Recently, the Diageo unit was the main corporate promotional sponsor on two recent DreamWorks releases, "Chicken Run" and "Shrek." Burger King will also be a partner in the Nov. 2 DVD and CD release of "Shrek." The first theatrical release under the deal is for next Memorial Day's "Spirit: Stallion of the Cimarron."
The Burger King/DreamWorks deal is similar to the alliance between Disney and McDonald's Corp. The difference is that while Burger King has a multipicture deal with DreamWorks, it is free to pursue other studios' films, whereas McDonald's is locked into an exclusive agreement with Disney.
Executive Chairman Tamara Ingram, 41, shocked the U.K. ad market by leaving Publicis Groupe's Saatchi & Saatchi, London, after 16 years to become chairman-CEO of McCann-Erickson U.K. and Ireland, part of Interpublic. She succeeds Ben Langdon, promoted to regional director for Europe, the Middle East and Africa. ... Abbott Mead Vickers BBDO, the U.K.'s third largest ad agency and part of Omnicom, cut 18 staff in its first-ever layoffs. London agency HHCL & Partners laid off 12 staff. ... Coca-Cola Co. in Germany is inviting incumbent Bcom3 Group's D'Arcy, Hamburg, and three other agencies to pitch in late October for Fanta, previously handled by Cliff Freeman & Partners in the U.S. and Europe. The U.S. business has been re-assigned to WPP Group's Ogilvy & Mather. ... Ford Motor Co.'s Ford Division expands its estimated $20 million child-safety campaign with Viacom's Nickelodeon. The division's Windstar minivan and Nickelodeon are launching clueintosafety.com, a Web site where children and their parents can learn about safety and send for a free related kit.