exec VP-North America
Yahoo! appointed Gregory Coleman as exec VP-North American operations. When he takes the post late next month, Mr. Coleman will drive Yahoo!'s North American sales, marketing and client-services organizations, as well as consumer services and programming initiatives. Previously, Mr. Coleman was senior VP of Reader's Digest Association and president of U.S. magazine publishing.
Zenith Media Services
wins Schering account
Schering-Plough Corp. shifted its $170 million media buying and planning account for allergy drugs Claritin and Nasonex to Cordiant Communications Group's Zenith Media Services, New York. Zenith is expected to add duties for Clarinex, the successor drug to Claritin that the U.S. Food & Drug Administration has said it will not approve for marketing until Schering fixes manufacturing problems. Interpublic Group of Cos.' Lowe Lintas & Partners Worldwide, New York, continues to handle the Nasonex creative account, while WPP Group's CommonHealth, Parsippany, N.J., handles Claritin creative.
Kirshenbaum and Bozell
announce staff reductions
Kirshenbaum Bond & Partners West, San Francisco, now has just 60 employees after cutting 10% of its staff, the first layoffs in the shop's four-year history. Executives cited the tough business environment for some of its tech clients, including PeopleSoft and Cisco Systems.
Separately, True North Communications' Bozell Group, New York, laid off 11 people from its 84-person creative department March 15. Copywriters and art directors were among those let go.
Layoffs, office closings,
resignations hit Xpedior
Internet consultant Xpedior, Chicago, said March 20 it will lay off 300 people, or about 42% of its staff, as it prepares to close offices in New York; San Jose, Calif.; Denver; and Dallas. Xpedior also said it was looking at "strategic alternatives" to sell its operations. Anthony G. Capers, president; Mark D. Hansen, exec VP-operations and Robert D. Whitehead, VP-sales, all resigned.
Bush names Muris
chairman of FTC
As expected (AA, March 5), President Bush last week named George Mason University law professor Timothy Muris to succeed Robert Pitofsky as chairman of the Federal Trade Commission. The appointment marks the third FTC tour of duty for Mr. Muris, a 51-year-old Republican. He was a lawyer in the FTC's Bureau of Policy Planning in 1975 and 1976 and returned to head successively the FTC's Bureau of Consumer Protection (which handles advertising) and then the Bureau of Competition (which handles antitrust) in the early 1980s under the Reagan administration.
Mr. Muris also served in the Office of Management and Budget during the administration of former President George Bush and was an economics adviser to the current Bush camp during the recent presidential campaign.
Northwest's cost cuts
will affect ad spending
Northwest Airlines said it plans to slash spending by more than $200 million, which includes advertising, management training and payroll. The spending cuts could affect the carrier's role in the coming upfront broadcast buying period. Northwest spent more than $48 million in measured media from January through November of last year, according to Taylor Nelson Sofres' CMR.
`Saveur' editor in chief
moves to `Newsweek'
Dorothy Kalins, editor in chief of World Publications' Saveur and Garden Design, will take up the newly created executive editor position at Newsweek at the end of April. Under Ms. Kalins, Saveur garnered 17 National Magazine Award nominations and was Advertising Age's Magazine of the Year in 1996. Translating editorial excellence into ad pages has proved tricky, however. For all of 2000, Saveur's ad pages fell 23.7%.
Verizon heads the list
of top radio advertisers
Verizon was the top advertising spender in radio in 2000, allocating more than $72 million to the medium, according to an analysis by radio rep firm Interep, New York. AT&T Corp. took the No. 2 spot, spending $56.4 million on radio advertisements. Among the top 25 radio marketers, 17 increased their radio dollars in 2000 over the previous year while also giving radio a bigger piece of their total ad spending budgets.
Diet Coke breaks
ads on Oscar night
Coca-Cola Co. broke its first big advertising push for Diet Coke since October 1999 just before last night's Academy Awards broadcast (See Ad Review, P. 43). The commercials, carrying a new "That certain something" tagline, feature voice-overs by celebrities talking about what makes people close to them engaging. Actors including Renee Zellweger, Ashley Judd, Matthew McConaughey and Ben Affleck lend their voices to the ads, created by Wieden & Kennedy, Portland, Ore. The ads are scheduled to run during shows such as Fox's popular "Ally McBeal" and "Boston Public" as well as NBC's "Access Hollywood" and hit series "ER."
larger ads, paid service
Salon.com on March 20 became the latest content site to embrace the new, larger Internet ad units. Salon.com said it signed Intel Corp. and Lexus to deals in which those advertisers would use the "Messaging Plus" unit that can handle HTML and rich media ads. Salon also said it is launching a paid service, Salon Premium, which will offer exclusive content and contain no advertising.
$71 mil investment fuels
global launch of AKQA
As expected, Citron Haligman Bedecarre, San Francisco, Magnet Interactive, The AdInc and AKQA, Europe's largest independent Internet development and consulting firm, announced March 20 the global launch of AKQA Inc., a marketing and technology-services company. A $71 million investment from Francisco Partners and Accenture (formerly Andersen Consulting) went into AKQA's launch.
is awarded to Digital Pulp
SmartMoney.com, a joint venture of Hearst Communications and Dow Jones & Co., awarded its ad account to Digital Pulp, New York, following a review. DiMassimo Brand Advertising, New York, previously handled the SmartMoney.com account. Digital Pulp's first work is slated to break in late spring in The Wall Street Journal, Barron's and other business publications.
Biggs/Gilmore, Kalamazoo, Mich., won the estimated $8 million to $10 million account for Union Planters Corp., a bank holding company in Memphis, Tenn. ... Southwest Airlines announced a succession plan for its legendary 70-year-old chairman, president and CEO, Herb Kelleher. Airline VP-General Counsel James F. Parker will become CEO, and Colleen Barrett, currently exec VP-customers and corporate secretary, will become president-chief operating officer in June, when the quirky carrier celebrates its 30th anniversary. Fortune Brands' Jim Beam Brands Worldwide gained U.S. distributorship from Sweden's Vin & Spirit for the Absolut brand. ... Wieden & Kennedy has consolidated regional advertising in Europe for Nike in its Amsterdam office. Remaining employees in field offices in Paris, Barcelona and Milan will be offered jobs in Amsterdam.