Eight agencies are participating in the $170 million to $250 million review for the soon-to-be-merged wireless assets of BellSouth Corp. and SBC Communications. They are: incumbents WestWayne, Atlanta, and GSD&M, Austin, Texas; New York shops Bates USA, BBDO Worldwide, Grey Worldwide and Publicis; DDB Worldwide, Chicago; and Campbell-Ewald, Warren, Mich. Wannamaker Associates, Atlanta, is handling the review.
Surgeon general wants tougher ad curbs on cigs
U.S. Surgeon General David Hatcher last week recommended greater restrictions on tobacco marketing, as part of a 462-page report on reducing tobacco use. Dr. Hatcher accused tobacco companies of targeting more of their advertising at minorities, claimed Joe Camel had been a purposeful attempt by R.J. Reynolds Tobacco Co. to reach kids and said U.S. advertising regulation of tobacco products is "considerably less restrictive than other countries." While recommending a comprehensive approach to reduce smoking, Dr. Hatcher suggested warning labels needed to be strengthened and made more conspicuous and there is a need to "better regulate the advertising, promotion and sale of tobacco products. . . . Stricter regulation of selling and promoting tobacco products is needed to keep young people from starting to smoke."
Dailey, Ground Zero chase Calif. anti-smoking ads
The California Department of Health Services narrowed the review for its five-year, $25 million a year anti-smoking campaign to Dailey & Associates, West Hollywood, and Ground Zero, Marina del Rey. Other finalists were DGWB, Irvine, and Goodby, Silverstein & Partners, San Francisco. Incumbent was Asher & Partners, now Asher/Gal & Partners, Los Angeles. Deutsch, Marina del Rey, previously withdrew from the competition. The review is the first conducted under a new set of regulations established by the state to make it easier for a broad range of shops to compete for the business.
3Com unveils $100 mil global brand campaign
3Com Corp. on Aug. 10 broke a $100 million global brand campaign emphasizing simple network solutions for businesses and consumers. The "Anyone" campaign from Lowe Lintas & Partners Worldwide, New York, will run on cable TV and in print. Humorous executions follow a problem/solution approach; one commercial shows how an executive can work where and when he wants to and still have a network connection.
Dunkin' Donuts to debut $60 mil effort in Sept.
Dunkin' Donuts on Sept. 4 breaks a $60 million campaign positioning its coffee, doughnuts and bagels as the key to a pleasant timeout for hectic customers. Hill, Holliday, Boston, created the lighthearted spots, which introduce the tagline "Loosen up a little."
Emap's `FHM' to boost frequency to monthly
FHM, Emap's entry into the U.S. lad book market dominated by Maxim, will move to monthly publication with its September issue. FHM launched in February as an every-other-monthly; like Maxim, the title originated in the U.K. The rate base for the September issue is 400,000, which will rise to 750,000 in January. At launch, FHM's rate base was 225,000.
Radio ad revenue jumps 21% in 1st half: RAB
The radio industry recorded a 21% increase in ad revenue in all local and national markets for the first six months of 2000, compared with the same period last year, according to the Radio Advertising Bureau. National markets enjoyed the largest growth -- up 31% -- as local sales increased 18%. All five regions of the country saw double-digit sales growth in both local and national advertising, with the East leading with a 19% hike in local and a 36% rise in national revenue. The growth figures are based on a sampling of more than 100 markets; actual revenue figures aren't available for the first half of the year. Total sales for 1999 set a record, topping $17.6 billion.
Creative chief Landsberg resigns post at DDB
Steve Landsberg, co-chief creative officer at DDB Worldwide, New York, resigned last week. His move follows the resignation in June of his partner and co-chief creative David Nathanson, who left to launch Bezos/Nathanson Marketing Group. Both resignations follow the loss of DDB client Compaq Computer Corp. after a lengthy review. Mr. Landsberg didn't disclose his plans.
Pepsi launches Web sites tied to Yahoo! alliance
PepsiCo today launches its pepsistuff.com and dewstuff.com Web sites in its first online venture with Yahoo! since the marketing alliance was announced in March. The promotion will revolve around an under-the-cap push for 1.5 billion packages, the largest single-serve promotion by the company. Consumers can get music, videogames, apparel and other prizes by collecting points from specially marked 20-ounce and 1-liter Pepsi brands. Supporting TV spots from BBDO Worldwide, New York, break today on ABC, Fox, MTV and the WB.