media for BMW, Vuitton
BMW consolidated its $150 million European media assignment at Carat International, London. Carat's London office will lead a network in Belgium, Denmark, France, Germany, Italy, Spain and the U.K. Carat was the incumbent in France. Mediaplus, Munich, handles BMW's $62 million German business in cooperation with Carat. Zenith Media had the U.K. business. Separately, French luxury goods giant Louis Vuitton Moet Hennessey is moving its estimated $85 million European media account from Initiative Media to Carat's Paris office, effective in 2001. Carat will take over media planning in all European countries except Spain, where LVMH will stick with Havas Advertising's Media Planning.
Monster, L.L. Bean
open account reviews
Mullen clients Monster, the online career site, and catalog retailer L.L. Bean Inc. have launched reviews that could cost Mullen $105 million, although the agency claimed combined billings are only about $25 million. Mullen CEO Joe Grimaldi said the agency would participate in the Monster review, worth an estimated $75 million to $90 million. He added Mullen and L.L. Bean had agreed to part ways. Pile & Co., Boston, is handling both reviews.
Lufthansa taps McCann
for $30 mil global account
Lufthansa awarded McCann-Erickson WorldGroup its $25 million to $30 million global ad account. Wieden & Kennedy, Amsterdam, was the other finalist in the review. Previous lead agency Springer & Jacoby International, London, did not compete. Others participating in the review were Young & Rubicam, Frankfurt; Grey Worldwide, Duesseldorf; and J. Walter Thompson Co., Frankfurt. Media is shifting to WPP Group's MindShare, Frankfurt, from Y&R's Media Edge. McCann's Universal Media also pitched for the media account.
Brinegar back at Burnett
as chief operating officer
Brad Brinegar, 45, has rejoined Leo Burnett USA as its chief operating officer, a previously vacant position. Mr. Brinegar most recently was president-CEO of the now shuttered Chicago office of Lowe Lintas & Partners Worldwide. Mr. Brinegar left Burnett in January 1998 to take the CEO post at what was then the Chicago office of Ammirati Puris Lintas. In his new role at Burnett, Mr. Brinegar will be responsible for client service and will oversee subsidiaries, including the Lab: Unexpected Solutions, TFA/Leo Burnett Technology Group and Capps Digital.
Miller exits MPA
for dot-com post
Magazine Publishers of America Exec VP-Chief Marketing Officer Christine Miller is leaving MPA to join Discovery Communications' Discovery.com Internet arm as exec VP-chief marketing officer, effective Aug. 4. Ms. Miller joined MPA in 1997 after serving in management or marketing posts at Doyle Dane Bernbach and Hill, Holliday, Connors, Cosmopulos, at New York Newsday and at retailer Bloomingdale's. In her new post, she will remain based in New York.
Nader's party hires
Jesse Ventura's adman
Ralph Nader's Green Party campaign last week hired Bill Hillsman to handle advertising. Mr. Hillsman, creative director of Minneapolis' North Woods Advertising, said he had no plans to use action figures of Mr. Nader in ads, a la creative he did that helped Jesse Ventura win election as governor of Minnesota. Mr. Hillsman added, however, that tongue-in-cheek ads are a possibility.
Leo Burnett creates
new LeoHealth unit
Leo Burnett USA, Chicago, has formed healthcare unit LeoHealth and said it will start with existing Burnett clients whose accounts generated more than $150 million in billings last year. LeoHealth will handle direct-to-consumer ads for prescription drugs as well as ads for over-the-counter products. LeoHealth will handle heavily promoted DTC brands: Prozac from Eli Lilly & Co.; Allegra from Aventis; and Celebrex from Pfizer and Pharmacia Corp. OTC brands housed there are Metamucil and Pepto-Bismol from Procter & Gamble Co. and NatureMade vitamins from Pharmavite Corp. The unit will be led by Toby Sachs, CEO, and Gerry Miller, chairman-chief creative officer.
Hill Holliday captures
$30 mil Lycos account
Lycos has given its estimated $25 million to $30 million account to Hill, Holliday, Connors, Cosmopulos, Boston. The other contender was Deutsch, Boston. Hill Holliday Chairman Jack Connors sits on the Lycos board. The Internet account had been at Bozell, New York, until spring. Lycos, which ranks No. 4 in Web traffic, according to Nielsen/NetRatings, agreed in May to be acquired by Spanish Internet company Terra Networks.
al Punto brings home
Diageo's Pillsbury Co. tapped al Punto Advertising, Tustin, Calif., for an Hispanic advertising and promotions assignment. Bromley Group, San Antonio, Texas, and Luna-Bacardi Group, Santa Monica, Calif., also competed.