For the record

Published on .

Most Popular
UPS taps Lowe Lintas

for $75 mil media acc't

United Parcel Service of America awarded Lowe Lintas & Partners Worldwide, New York, its estimated $75 million media planning and buying account. UPS' previous media agency was Initiative Media North America. Both agencies are part of Interpublic Group of Cos. Lowe inherited the creative portion of the UPS account from Ammirati Puris Lintas following those agencies' merger last year. Lowe's grip on UPS was considered shaky immediately following the absorption of Ammirati, but this latest win appears to signify a deepening relationship. The move also appears to strengthen the position of Lowe's media and planning unit within the agency. There have been discussions within Interpublic about unbundling the unit and integrating it within Initiative.

Juno picks Hampel

for $20 mil account

Juno Online Services selected Hampel/Stefanides, New York, as agency of record for a $10 million to $20 million account. Other finalists were Wolf Group and incumbent DDB Worldwide, which managed the account for the past year. Jonathan Cherins, senior VP-marketing at Juno, said to expect a campaign this summer including TV, radio, outdoor and online.

Zenith Media gobbles

new indigestion drug

AstraZeneca awarded an estimated $40 million in media buying and planning for new indigestion drug Nexium to Zenith Media, New York. Nexium is the pharmaceutical company's successor to Prilosec. Zenith competed with three other shops: Creative Media, SFM Media/ MPG and Initiative Media North America.

`Money'-NBC `Today'

magazine introduced

Money for Women--a media collaboration of Time Inc.'s Money and NBC's "Today," "Later Today" and "Weekend Today"--arrives May 1. The special issue will reach 750,000 female subscribers in Time Inc.'s database, and carries 50 pages of advertising from marketers such as Fidelity Investments, General Motors Corp.'s Chevrolet and Oldsmobile, and Charles Schwab & Co. Also this week, Money contributor Jean Chatzky appears on a week of segments airing on "Today" shows. NBC and Money Web sites also will post related content.

Hachette pulls the plug

on struggling `Mirabella'

After years of struggling, Mirabella will publish its last edition with the June/July issue, out at the end of this month. For the first three months of this year, Mirabella was off 48.8% in ad pages, dropping to a mere 68 over three issues, according to Publishers Information Bureau. "With Mirabella's continuing lack of advertising support, we did not see the long-term viability for this magazine," said Jack Kliger, president-CEO at Hachette Filipacchi Magazines. Mirabella began in 1989 under Editor in Chief Grace Mirabella, legendary Vogue editor. But since then, it has undergone a number of editors and repositionings, and advertisers felt it had lost its way.

`Maxim' switches editors;

Blanchard succeeds Souter

Dennis Publishing's Maxim changed editors once again. Keith Blanchard, Maxim editor and creative director, moves up to editor in chief of the men's monthly, succeeding Mike Soutar, who took the job just last May. Mr. Souter plans to return to the U.K. as the head of rival laddy titles publisher IPC Group, the flagship of which is Loaded. Mr. Soutar followed Mark Golin, who left last year to become editor in chief of Details, which has since folded.

Enforma diet claims result

in $10 mil FTC settlement

In one of the biggest advertising settlements in Federal Trade Commission history, Enforma Natural Products and several of its officers agreed to pay $10 million in refunds to purchasers of Fat Trapper and Exercise in a Bottle to settle charges that claims for the products were unsubstantiated. The FTC cited infomercials starring baseball's Steve Garvey as among the misleading advertising. If purchasers can't be found, the remaining money will go to the government.

In this article: