Andrew Jergens Co. hired Kirshenbaum Bond & Partners, New York, to handle its Biore skincare line. Deutsch resigned the estimated $30 million to $40 million account in late October, after it won the account of Reflect.com, an Internet venture from Jergens rival Procter & Gamble Co. Deutsch's last work for Biore, a $6 million effort for new acne-fighting products, will break in March. Kirshenbaum will begin the new relationship by creating campaigns for several undisclosed Biore skincare products.
Clinton Senate campaign elects DeVito for ads
Hillary Clinton is enlisting New York agency DeVito/Verdi to help with advertising for her U.S. Senate bid. Agency President Ellis Verdi said his shop will do creative for Ms. Clinton, with Democratic consultant Mandy Grunwald playing more of a strategy role for the campaign. The effort will pit DeVito/Verdi for a second time against Rudy Giuliani, Ms. Clinton's Republican rival. In 1997, the New York mayor tried to remove bus ads, created by DeVito/Verdi, for New York Magazine that called the title "probably the only good thing in New York that Rudy hasn't taken credit for." Mayor Giuliani lost a court battle over the signs. Ms. Clinton's campaign on Feb. 2 released its first radio spot from DeVito/Verdi, seeking volunteers.
Deutsch exits review of NYT digital account
Deutsch, New York, dropped out of the $25 million to $35 million review for The New York Times Co.'s Times Company Digital brands. The remaining contenders for the new account are DDB Worldwide, FCB Worldwide, Cliff Freeman & Partners, Ogilvy & Mather and Y&R Advertising. Consultancy AAR/Bob Wolf Partners, New York and Los Angeles, is handling the review.
Crunch Fitness taps DiMassimo for ads
Crunch Fitness awarded DiMassimo Brand Advertising, New York, its $15 million account. The business was previously at Mad Dogs & Englishmen. An integrated national ad campaign for the fitness chain is slated to break this month.
Salomon looks to Leagas for brand strategy work
Salomon appointed Leagas Delaney's London and San Francisco offices to jointly work on global brand strategy for the French sports company. Leagas' assignment is to develop Salomon, part of the Adidas Salomon Group, into a multi-specialist brand as it seeks to enter new international markets, develop its product lines and expand its existing corporate theme, "Freedom. Action. Sports." Leagas' London office will be responsible for account handling and planning, while the San Francisco office will develop creative work.
Tanqueray gin unveils superpremium No. Ten
Schieffelin & Somerset Co. on Feb. 3 launched Tanqueray No. Ten, a superpremium extension to the gin brand. Print advertising from Deutsch, New York, will appear in May issues of Black Enterprise, Detour, Esquire, GQ and Playboy. This is Tanqueray's only superpremium extension, and it will be available at retail starting this month. A 1-liter bottle will cost about $40 and a 750-milliliter bottle about $25. A fashion show in New York helped kick off the brand.
Novell ad presages new corporate positioning
Novell plans to break an ad this month in key business publications, newspapers and information technology trades that will suggest elements of its new corporate brand positioning. The bulk of the company's new $20 million brand push from Sicola-Martin, Austin, Texas, will come in May, said Carol Manning, Novell's director of advertising. An additional $20 million international effort by Sicola and DDB Worldwide, Dallas, is expected to launch shortly thereafter. A messaging and positioning exercise now under way likely will be completed in early March.
`WSJ Europe' breaks ads touting new look
The Wall Street Journal Europe is unveiling a multimillion-dollar campaign aimed at promoting its new look and content. The move is part of the Dow Jones & Co.-owned newspaper's $60 million effort to double current circulation of 78,500 within five years. The campaign from Ogilvy & Mather Worldwide will focus on outdoor.
Brill Media Holdings plans e-commerce site
Brill Media Holdings, publisher of media watchdog title Brill's Content (named for CEO Steven Brill), will launch an e-commerce site titled Contentville.com in the second half of this year. The site will sell magazines, e-books, traditional books, transcripts, original works, academic treatises, speeches and archives of articles from thousands of magazines. Consumers will be able to search all categories for material and get advice from experts on which to buy. Partners in the venture include CBS, NBC, Primedia, Ingram Book Group and its affiliate books-on-demand service Lightning Print, and EBSCO, a magazine subscription service. James Cramer, Wall Street investment manager and founder of TheStreet.com, also has invested in Contentville. The partners have contributed cash and services valued at $100 million, Brill Media Holdings said.
DDB, Corbett agencies join to form DTC agency
DDB Worldwide, Chicago, and Frank J. Corbett Inc. formed a joint venture to expand their direct-to-consumer pharmaceutical advertising. DDB Corbett will be headed by Elaine Eisen and Charles Austin, both managing directors. Ms. Eisen, a senior VP with Corbett since 1992, has managed accounts for Westwood-Squibb, Bristol-Myers Squibb Co. and Merck & Co. Mr. Austin, DDB senior VP-group account director, has managed clients such as State Farm Insurance, FTD/Florists' Transworld Delivery and FTD.com.
Buick launches 1st promo linked to Tiger Woods
General Motors Corp.'s Buick Motor Division is kicking off its first promotion with Tiger Woods. Entrants must guess the golfer's score in the 2000 Buick Invitational in La Jolla, Calif. Prizes include six weeks at a new golf dream house in St. Augustine, Fla., and a new Buick Century. The promotion will be supported in a TV spot that will air on CBS and USA Network during the tournament Feb. 10-13. McCann-Erickson Worldwide, Troy, Mich., also created magazine and newspaper ads. Contestants can enter at tiger.buick.com or by calling 1-877-4-Win-House.
Package-goods coupons up 3% in '99: NCH data
The number of coupons distributed by consumer package-goods marketers rose almost 3% in 1999, after five years of declines, according to an annual survey by NCH, a coupon processing company based in Lincolnshire, Ill. A total of 256 billion manufacturer coupons were distributed in 1999. Average face value climbed 4% to 73›. Electronic Internet coupons grew more than 33% in '99, a slower pace that in the previous two years. Internet coupons represented less than 0.5% of the total 256 billion coupons distributed.
American Airlines, AOL start loyalty program
American Airlines and America Online on Jan. 31 launched AOL AAdvantage, an online and offline consumer loyalty program. AOL Rewards Program members, American AAdvantage Program members and new participants can earn flight miles online and redeem them for products, AOL service, air travel and other rewards. In addition, AOL made an equity investment in Netcentives and will use the e-marketing company's technology to power AOL AAdvantage. Netcentives also will create a rewards program for the 50 million users of ICQ, AOL's online communications community.
Tommy Hilfiger grapples with sluggish sales
Tommy Hilfiger Corp. announced several moves to fight off a financial slump, including hiring an investment banker to review possible acquisitions. The apparel company said it will postpone the fall launch of a women's career line, Hilfiger by Tommy Hilfiger, and restructure its retail stores to expand and relocate outlets in major cities. Hilfiger also hired Morgan Stanley Dean Witter & Co. to review strategic options including acquisitions and new businesses; the company didn't elaborate on the study but said results are expected in early March. Hilfiger, one of the few apparel companies viewed favorably by Wall Street, posted only a 2.2% increase in net income for the quarter ended Dec. 31. The company blamed department store holiday promotions.