Boeing may shift some ad work to True North
Boeing Corp. has met with FCB Worldwide about taking on some ad assignments, though no contract has yet been signed, said a spokesman for the airline. That confirmation followed reports that Boeing had switched a significant portion of its account from McCann-Erickson Worldwide, Los Angeles, to FCB and sibling True North Communications agency Bozell. Some executives familiar with airline expected the global corporate branding assignment, and possibly other work, to shift to Bozell. Several Bozell offices participated last year in a review for Boeing's consolidated $50 million account. McCann won that review and is expected to retain some of the business, including the commercial and military assignments.
Epidemic.com reviews acc't; goes to Bowl
Epidemic.com debuted a spot during the Super Bowl even as the dot-com is reviewing its $12 million to $15 million account. Epidemic.com enables e-mail users to earn cash from online purchases generated by ads attached to e-mails. Geppetto is participating in the review.
ESPN consolidates advertising at Wieden
ESPN moved all media responsibilities to Wieden & Kennedy from Bozell, both New York. Wieden adds the $28 million-plus in media work to the ESPN creative duties it has handled since 1997. "Consolidating creative and media under one roof gives us efficiencies that we did not have before," said Lee Ann Daly, senior VP at the sports cable network, which is 80% owned by ABC.
Eveready's new battery to get $100 mil push
Eveready Battery Co. said it will back the new Energizer e2 battery line with an unprecedented $100 million global marketing effort. TV and print advertising from DDB Worldwide, Chicago, will break in mid-July. The superpremium e2 is an addition to the existing Energizer Advanced Formula line, which will continue to be supported by advertising from roster agency TBWA/Chiat/Day, Playa del Rey, Calif. The Energizer bunny won't appear in advertising for e2.
Sun Microsystems breaks global ad work Feb. 13
Sun Microsystems on Feb. 13 will break the first TV spots in its $100 million global brand campaign during NBC's broadcast of the NBA all-star game. The campaign from Lowe Lintas & Partners Worldwide, New York and San Francisco (AA, Jan. 24), is Sun's biggest ever, including six TV ads, no fewer than 10 print executions, as well as online, airport and outdoor advertising, all with a quirky movie-poster theme. Radio is under consideration, as are guerrilla marketing activities. Tonic 360, San Francisco, handles online creative and media buying.
NBA merges 2 units into entertainment operation
The National Basketball Association is merging NBA Entertainment, developer of TV and online projects, with NBA Properties, its sponsorship partnership operation, to form an expanded NBA Entertainment. Adam Silver, 37, president of NBA Entertain- ment since 1997, will be president of the merged operation. NBA Commissioner David Stern said in a statement the merger of the Internet and non-Internet ventures positions the league to "complete the evolution of the NBA to a digitally responsive global sports, media and entertainment company."
Kodak to emphasize digital imaging prowess
Eastman Kodak Co. outlined its consumer digital imaging strategy, which aims to market Kodak as the premier online photo community. The company plans a second-quarter campaign backing kodak.com. The push from Ogilvy & Mather, New York, also will include corporate branding. Chief Marketing Officer Carl Gustin said Kodak's overall marketing budget will increase and that spending on the second-quarter campaign will be in the low, double-digit millions.
Adman Squiers dies; helped Clinton campaigns
Bob Squier, 65, president of Squier Knapp Dunn, Washington, and a longtime political ad executive, died Jan. 24 of cancer. Mr. Squier's ads four and eight years ago helped propel Bill Clinton to the White House. In 1996, Mr. Squier was credited with the idea of using nearly a year's worth of advertising in local districts, supposedly on behalf of the Democratic Party, to help set the agenda and the tone for President Clinton's re-election. Mr. Squier had been involved in Al Gore's presidential campaign until last year, when illness and campaign changes prompted him to step back.