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Michelin North America named Lowe Lintas & Partners Worldwide, Chicago, as agency of record for its new relationship marketing initiative. The agency's direct marketing unit, Lowe Lintas Columbian, will handle the assignment, managing direct marketing, retail partnership and database analysis for the Michelin, Uniroyal and BG Goodrich tire brands.

Presidential debates name A-B nat'l sponsor

Anheuser-Busch Cos. said it was selected by the Commission on Presidential Debates as a national sponsor of this year's four presidential debates, as well as sole sponsor of the debate slated for Oct. 17 at Washington University in A-B's hometown of St. Louis. A-B said this is the first time it's been chosen to be a national sponsor of the debates.

It's R.I.P. for `P.O.V.,' Massey's men's mag

P.O.V. will cease publishing with the February issue. The monthly, which began in 1995, had a circulation of 360,000. The magazine was founded by entrepreneur Drew Massey and backed by Freedom Communications in a 50/50 joint venture. Egg, the nightlife title once owned by Malcolm Forbes and relaunched as a quarterly by P.O.V., also will fold. Mr. Massey attributed the closures to increased competition in the men's magazine category. He plans this year to launch a Web site called LiveLarge.com to reach the market served by P.O.V. and Egg.

Judge tells Papa John's to scrap `Better' slogan

Papa John's International was ordered by a U.S. District judge in Dallas to remove its "Better ingredients. Better pizza" slogan from marketing materials starting Jan. 24. The ruling stemmed from a dispute over ad claims between Papa John's and Pizza Hut. The judge ruled the slogan, used as part of a $300 million effort via Fricks/Firestone, Atlanta, was false, misleading and deceptive. Pizza Hut, a unit of Tricon Global Restaurants, was awarded $467,619.75 but also barred from suggesting in ads that its pizzas are superior to Papa John's unless the claim can be scientifically proved.

Sponsorship spending to rise 14% in 2000: IEG

North American advertisers will boost their corporate sponsorships by 14% to $8.7 billion in 2000, according to annual projections by IEG Sponsorship Report. Dot-coms, carmakers and financial services again will increase sponsorship budgets. Anheuser-Busch Cos. was the top 1999 spender, with an estimated $170 million to $175 million for corporate sponsorships.

Tamiflu, Rocephin get new dose of advertising

Hoffmann-La Roche on Jan. 6 broke new creative in a direct-to-consumer effort for flu treatment Tamiflu. The new work from Y&R Advertising, New York, is titled "Trapped" and builds on the existing campaign that began Nov. 15. Roche also kicked off ads Rocephin, an injectable antibiotic for children's ear infections. Wunderman Cato Johnson and Sudler & Hennessey handle.

Meigher sells 3 titles to World Publications

World Publications will acquire Saveur and Garden Design from Meigher Communications, said World CEO Terry Snow. The transaction also includes the purchase of Friends, a custom publication produced for the National Association of Senior Friends. The price tag wasn't disclosed, but industry executives with knowledge of the deal estimated it at $15 million. Meigher Communications, founded by CEO Chris Meigher and President Doug Peabody in 1994, will retain Quest. Mr. Meigher said he intends to pursue custom publishing. Mr. Peabody is expected to leave for an Internet venture.

Also . . .

Weather Channel's Weather.com is rolling out its first offline ads in a first-quarter, eight-city test. TBWA/Chiat/Day, Playa del Rey, Calif., handles the account, with a stated budget of $2 million to $10 million. . . . San Francisco adman Peter Angelos, 45, returned to FCB Worldwide with the title of client creative director. He worked on Levi Strauss & Co. in the 1980s at FCB with Geoff Thompson, now chairman-CEO of the office, and was involved in developing the acclaimed women's jeans campaign. Mr. Angelos returns to the agency from TBWA/Chiat/Day, where he was executive creative director. . . . Lance Jensen, the creative behind Volkswagen of America's "Drivers wanted" campaign, is leaving his post as exec VP-group creative director at Arnold Communications, Boston, to start up his own branding agency, called Modernista. Mr. Jensen will co-found the new shop with Gary Koepke, art director and former creative director at Wieden & Kennedy, New York. . . . Tim Elliott, 51, managing director of FCB Worldwide, New York, died Dec. 30 after battling cancer for three months. Mr. Elliott was in advertising for more than 25 years. He joined FCB in 1997 as worldwide account director on Citibank, and in 1998 became managing director of FCB, San Francisco. Mr. Elliott moved to New York as managing director in January 1999. . . . Two new wedding-oriented quarterlies launch this winter. Destination Weddings & Honeymoons, published by Grand Adventures Tour & Travel Publishing Corp., Austin, Texas, debuted Dec. 23. Coming Jan. 11 is For the Groom, from Connecticut-based Wings Media.

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