In a suit filed in U.S. District Court in Winston-Salem, N.C., R.J. Reynolds Tobacco Co. is claiming "harassment" and "political interference" are behind Federal Trade Commission's attempt to banish Joe Camel. In seeking to overturn the FTC's decision, Reynolds said the agency has repeatedly investigated Joe, asking to search millions of pages of data. "FTC violated its own statutes and procedural rules," RJR said. FTC denied the company's charges.
Coen bumps up '97 ad growth view to 6.2%
The outlook for 1997 ad spending looks brighter than when the year started, Robert J. Coen, senior VP of McCann-Erickson USA, told Interpublic Group of Cos.' semiannual outlook briefing in New York last week. Mr. Coen upped his December 1996 forecast of 5.6% growth to 6.2% for $186 billion in total spending in the U.S. during 1997. Ad spending continues to outpace economic growth, he said. He forecast 1998 spending will rise 5.6% in the U.S. to $196.5 billion and 6.6% overseas to $240.5 billion for a global growth rate of 6.2% and total expenditures of $437 billion. However, 1998 could surprise the industry with higher numbers thanks to the 1998 Winter Olympics and a postal-rate increase expected in mid-1998.
Wehling to replace Kroll at Ad Council
Procter & Gamble Co. Senior VP Robert Wehling was named the 1997-98 chairman of the Advertising Council, succeeding Young & Rubicam Chairman Emeritus Alex Kroll. Mr. Wehling had been vice chairman of the Ad Council and a member of its board since 1994. Mr. Wehling has been active in the development of Commitment 2000, the council's move toward projects aimed at benefiting children.
ASME rips advertiser advance notice
American Society of Magazine Editors, concerned about a trend of some magazines giving notice to advertisers about controversial articles, issued a statement protesting the practice. ASME President and Money Managing Editor Frank Lalli said the organization was concerned such early warnings may be mistaken by advertisers as an invitation to pressure publications to alter articles in accord with advertisers' wishes.
Chevy exec takes over Hachette unit
E.L. "Lew" Eads, former advertising manager for Chevrolet Cars overseeing creative and media for Lumina, Monte Carlo, Corvette and Camaro, has been named Midwest manager of Hachette Filipacchi New Media. He replaces Dick Halseth, who retired.
"Fortune' selects Fallon, hires Darwin
Fortune has chosen Minneapolis-based Fallon McElligott as its new advertising agency. A new print, outdoor and TV campaign is set to debut in two months. Published reports put billings around $5 million. Previous agency is Mullen, Wenham, Mass. In related news, Rebecca Wesson Darwin, 43, has been appointed director of marketing for the Time Inc. title. Ms. Darwin is the former president-CEO of National Association for Female Executives.
Bradley, execs buying 'National Journal'
David G. Bradley, publisher and founder of the Advisory Board, and a group of executives led by John Fox Sullivan, president-CEO of National Journal Inc., have reached an agreement to buy NJI, which publishes National Journal, Government Executive, newsletters and books on politics and government, Terms for the deal with owner Times Mirror were not disclosed.
JWT boosts Howting, Rooke on Ford work
J. Walter Thompson USA named Bruce Rooke as the new executive creative director on its U.S. Ford business. Mr. Rooke, now a Detroit-based senior partner-creative director for Ford Truck, Motorsports, Ford Citibank and Jaguar U.K., succeeds Dick Howting, earlier last week named JWT's first global creative director for its Ford Global Business Unit. Mr. Howting will advise on creative for Ford in the U.S. and advise on all Ford creative work at JWT offices internationally.
Times Square fest offers sponsorship
Countdown Entertainment is selling 10-year sponsorship packages to expand the scope of its Times Square 2000 millennium marketing initiative (AA, Nov. 4) and has named promotional agency Dugan Valva Contess, Morristown, N.J., as its agent.
Molson lesbian spot delayed in Canada
The Canadian TV commercial for Molson Breweries' Molson Dry brand featuring two women kissing didn't air as planned earlier this month because of concerns it may violate Ontario liquor advertising rules. A Molson executive said, "What we